Ethical business is not just about what you sell, but how you sell it. Almost daily, we see more and more ethical brands and publications battle for the attention of conscious consumers. Many of these enterprises are driven by the increasing profitability of sustainable buzzwords rather than a genuine passion for sustainability. Worse, they’re simply...
Like any eight-year-old, Ryan Kaji loves to play with toys. But when Ryan plays, millions watch. Since the age of four he’s been the star of his own YouTube channel. All up his videos have gained more than 35 billion views. This helped make him YouTube’s highest-earning star in 2018, earning US$22 million, according to...
You can’t flick through your Instagram feed nowadays without a social media influencer trying to cram a product or experience down your throat, in subtle and not-so-subtle ways. Whether they’re posting about the freebie they were just sent by a brand, posing for a photo sponsored by a brand, in an outfit gifted by a brand,...
“Climate change is a topic I am very passionate about. As humans, we must re-imagine the way we look at the earth so we can preserve it for ourselves and generations to come.” – Prince Ea on YouTube 2018 I discovered American filmmaker, spoken word artist and poet Richard Williams better known by his stage name Prince...
Last week, as I began the daily task of sifting through my shameful out-of-control inbox, one email caught my eye. It was from a PR consultant that I’d been liaising with over the last six months. I opened the email and lo-and-behold, another request from him – I’m going to call him “Matt” for privacy...
A few weeks ago, I built up the courage, emptied my bank account, and flew across the ditch to attend Australia’s first Circular Fashion Conference. I spent a few weeks in Melbourne and Sydney beforehand, meeting eco-fashion designers, bloggers, friends, and generally building up an ethical fashion whirlwind around me. When people knew about my...
Toronto, Canada: Towards the end of last year, I had the amazing opportunity to volunteer at World Ethical Apparel Rountable (WEAR) in Toronto. Hosted by Fashion Takes Action, it brings together industry experts and and is North America’s only convention focused on creating change in the textile and apparel industry. The WEAR sustainable fashion conference...
I’ve been blogging about sustainable fashion and green lifestyle for almost seven years and have insights from the other side of the fence working as a digital consultant, so I feel somewhat qualified to broach the topic of ethical blogging and Instagram influencers with you. I’ve watched the blogging industry change over this time, sometimes...
As a veteran sustainability blogger, I am often approached by newbie eco fashion and green lifestyle bloggers seeking my advice on how to start a blog. They want to know what tools I use and how I have been able to attract so many visitors to the site. They want to know how I’ve been able...
While some ethical bloggers would be happy to have the level of interest from brands that I receive, I’m increasingly resentful that some brands expect me to work free of charge – never mind that I come with almost 6 years blogging experience, have a large-ish audience, am time poor due to my involvement in...