The watch you wear says a lot about who you are. People can tell a lot about your personality based on the style you choose to wear around your wrist. You may be judged as practical, fashionable or a complete show-off depending on your chosen timepiece. It’s also rare these days for someone to sport...
The fast fashion trend is on its way down. Forever21 recently filed for bankruptcy, H&M has been experiencing a decline in sales and there are reports that Zara is also in a sales slump. Could it be that people are finally seeing the true cost of fast fashion? Have consumers finally realised that unethical, polluting,...
The world has a shopping problem. In the rush to keep up with consumer demand for new products, industries end up generating more waste – inevitably sending millions of tonnes of waste to landfills each year. The best way for companies to meet demand but also cut down on their environmental impact is to move...
Despite the popular outcry about the sustainable states of fashion markets across the globe, there really is not much information on what the sustainable fashion market is worth in Africa. As it turns out, the entire African fashion market is worth about US$31 billion, I hadn’t known any of this when I started my menswear...
Wrangler’s stylish new collection has sustainable attributes, weaves in recycled cotton and has a smaller environmental footprint. The brand is aiming to democratise sustainability and make it more ‘mainstream consumer’ inclusive. There’s a lot that goes into making a pair of denim jeans. From water-intensive cotton production through to the vast amounts of resources needed...
The fight to save the climate has never been hotter and slogan tees brandishing environmental messages in support of climate action are all the rage. In the lead up to the Global Climate Strike on September 20, a number of environmental and political organisations have released their own pro-climate swag. All power to them for...
MEDIA RELEASE Arch & Hook, the world’s leading and only sustainable hanger brand, launches BLUE® – the world’s first hanger made entirely of Marine Plastics®. Created for use in the fashion industry, BLUE® ?turns the hanger industry on its head by presenting a 100% recycled, fully closed loop alternative to source plastic for hangers. Arch...
A couple of years ago at Eco Fashion Week Australia in Fremantle, Kristen Leo, a popular ethical fashion advocate and YouTube vlogger stepped out in a fantastic pair of black and white printed wrap-style trousers. Her ensemble was striking and naturally she was quizzed about where her pants were from; she responded, “They’re from MATTER.”...
There are layers to sustainability; environmental, political and social factors to consider, and so many different areas within the sustainability ‘umbrella’ where brands can actively create positive change. One environmental initiative we have previously covered that all businesses can become involved in without directly doing the frontline leg work is 1% For The Planet but...
Anyone with an interest in fashion, no matter how remote, is familiar with the description label “handmade”. This familiarity increases if you are part of the sustainable fashion community because in this circle, the tag represents more than just a higher price. It additionally stands for care, durability and a commitment to the environment. Now...
MEDIA RELEASE The announcement by leading Australian fashion group Country Road Group and David Jones, committing to phase out mulesed sheep wool is a significant step in the right direction towards better animal protection in the fashion industry. The move provides a clear signal to the Australian sheep industry that change needs to happen, a...
Watching mainstream designers hop on board the sustainable fashion train has made me increasingly frustrated. It’s brilliant when big brands adopt sustainable manufacturing practices, but they consistently forget about considering the way they design, and continue to encourage overconsumption. It’s simply not sustainable for brands to keep producing clothes at the rate that they are....