Category: <span>Business</span>

Virtual Influencers: The New Kids on the Marketing Block Aren’t Actually Real

Virtual Influencers: The New Kids on the Marketing Block Aren’t Actually Real

In the summer of 2018, a “scandal’ broke out on social media involving an influencer on Instagram. It appeared that a woman named Bermuda had successfully hacked the account of a very popular influencer, Miquela Sousa. In typical social media style, allegations were thrown, revelations were made, comments were generated and the fans were ecstatic....

Heston Blumenthal Endorsed Vegan ‘Meat’ Fable Debuts in 470 Coles Stores Nationally

Heston Blumenthal Endorsed Vegan ‘Meat’ Fable Debuts in 470 Coles Stores Nationally

Just four months after Australian plant-based startup Fable Food Co launched its signature Plant Based Braised Beef product in 600 Woolworths in June, the business celebrates another milestone announcing today it will be stocking 470 Coles stores around Australia. Endorsed by celebrity chef Heston Blumenthal who uses it in his Michelin Star restaurants, Fable is...

MANRAGS Diverts One Million Textiles From Landfill and Rebrands to UPPAREL

MANRAGS Diverts One Million Textiles From Landfill and Rebrands to UPPAREL

Australian leader in circular fashion, MANRAGS, a brand manufacturing socks and underwear, has secured its position in the fashion textile industry by preventing one million textiles – in the form of items such as clothing, bed linen and shoes – from ending up in landfill. Established in 2016 as a side hustle startup by husband...

H&M Launches New In-Store Recycling System – But Does It Close the Loop?

H&M Launches New In-Store Recycling System – But Does It Close the Loop?

On Monday 12th October, Scandinavian fast fashion empire H&M announced that they are partnering with Looop, a new garment-to-garment recycling system. Developed by The Hong Kong Research Institute of Textiles and Apparel (HKRITA) in collaboration with the brand’s non-profit arm H&M Foundation, the ‘world’s first in-store recycling system’ has been installed in the first instance...

Patagonia Gets Political (Again) With New Garment Tags: “Vote the Assholes Out”

Patagonia Gets Political (Again) With New Garment Tags: “Vote the Assholes Out”

As if to coincide with prestigious science publication Scientific American’s first ever presidential endorsement in its 175-year history (it backed Democratic candidate Joe Biden in the upcoming US election explaining that they were “compelled to do so… because [Trump] rejects evidence and science”) pioneering sustainable outdoor retailer Patagonia is also making its political position clear...

Australia’s Leading Eco Store Biome Opens a Mecca for Sustainable Fashion in Brisbane

Australia’s Leading Eco Store Biome Opens a Mecca for Sustainable Fashion in Brisbane

Thanks to the pandemic and global movements such as Fashion Revolution and Black Lives Matter, the USD$1.3 trillion apparel industry is having its year of reckoning. While mainstream fashion brands such as J Crew, JC Penney and G-Star Raw have all declared bankruptcies, some sustainability-focussed businesses are flourishing. One such business is Australia’s leading zero...

How We Roll: Not Your Average Toilet Paper Company

How We Roll: Not Your Average Toilet Paper Company

One of the lighter and more surprising things this year has taught us is the value of toilet paper; the COVID-19 pandemic and the panic buying that ensued has created a heightened demand (and anxiety) on the availability of toilet paper. With higher numbers of people also working from home or in some form of...

The Right to Repair: Planned Obsolescence is Capitalism’s Ultimate Piss

The Right to Repair: Planned Obsolescence is Capitalism’s Ultimate Piss

One of the best features of capitalism is the fact that it promotes the culture of work across all human societies by actively and steadily rewarding innovations. This enforces efficiency while increasing competition, all of which is great for economic growth. Economic freedom helps political freedom and so capitalism if more often than not, is...

prAna Launches Responsible Packaging Movement to Tackle Fashion’s Plastic Problem

prAna Launches Responsible Packaging Movement to Tackle Fashion’s Plastic Problem

With the amount of marine plastic pollution expected to almost triple to 20 million metric tons by 2040, and packaging a dominant generator of plastic waste, there is mounting pressure on businesses to address the problem. On August 13, California-based sustainable yoga and outdoor apparel brand prAna – established in 1992 and a pioneer in conscious fashion – announced the Responsible Packaging...

The Ethical Marketing Revolution: What to Do and What Not to Do as an Ethical Business

The Ethical Marketing Revolution: What to Do and What Not to Do as an Ethical Business

Ethical business is not just about what you sell, but how you sell it. Almost daily, we see more and more ethical brands and publications battle for the attention of conscious consumers. Many of these enterprises are driven by the increasing profitability of sustainable buzzwords rather than a genuine passion for sustainability. Worse, they’re simply...

Eco Warrior Princess Celebrates 10 Years – A Note From the Founding Editor

Eco Warrior Princess Celebrates 10 Years – A Note From the Founding Editor

In 2008, I travelled to China on a mission to start a fashion business with my then business partner. What I witnessed there was the catalyst for my advocacy for ethics and sustainability in fashion. I had been raised by politically active parents so unionism and fighting for workers’ rights were concepts I had knowledge...