Author: Nnaemeka Ugochukwu (Nnaemeka Ugochukwu)

Home Nnaemeka Ugochukwu
Will The Next Generation Care About The Environment?

Will The Next Generation Care About The Environment?

The guiding principle for the eco and sustainability movement is the future: that we treat the earth in a way that generations unborn can also have an earth to live in, an environment to enjoy and resources to extract. That the earth isn’t just a platform for human existence, but also a living being. That...

It’s A New Season, Let’s Shop: How Brands Encourage a Throwaway Culture

It’s A New Season, Let’s Shop: How Brands Encourage a Throwaway Culture

Abuja, Nigeria: Summer is here, and it means different things to different people. For students, it’s the much-needed break from school. For workers, it’s the time for that long-awaited vacation. And for most businesses, it is simply the time for increasing sales. For me, it doesn’t represent much. Traditionally, seasons in my part of the world...