Author: Nnaemeka Ugochukwu (Nnaemeka Ugochukwu)

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It’s A New Season, Let’s Shop: How Brands Encourage a Throwaway Culture

It’s A New Season, Let’s Shop: How Brands Encourage a Throwaway Culture

Abuja, Nigeria: Summer is here, and it means different things to different people. For students, it’s the much-needed break from school. For workers, it’s the time for that long-awaited vacation. And for most businesses, it is simply the time for increasing sales. For me, it doesn’t represent much. Traditionally, seasons in my part of the world...

Class, Status and Environment: How Social Perception Influences the Sustainability Movement

Class, Status and Environment: How Social Perception Influences the Sustainability Movement

Abuja, Nigeria: Man is a social being. In this age of social media, man has become even more social than ever. Now with this social nature comes the need for class and status; distinguishing ourselves from other members of society. This plays a huge role in the decisions we make regarding where we live, what we drive,...