Author: Nnaemeka Ugochukwu (Nnaemeka Ugochukwu)

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5 Ways to Identify ‘Good’ Quality Clothing to Help You Shop More Sustainably

5 Ways to Identify ‘Good’ Quality Clothing to Help You Shop More Sustainably

The fashion industry is one of the world’s largest industries, generating $2.5 trillion in global annual revenues annually and employing millions. The business of fashion also comes with huge environmental challenges; it is responsible for roughly 8-10% of global carbon emissions, is the second largest consumer of water compared with other industries, and is also...

Harry Styles on the Cover of Vogue Sparks Discussion About ‘New’ Masculinity

Harry Styles on the Cover of Vogue Sparks Discussion About ‘New’ Masculinity

British musician Harry Styles was on the December cover of fashion magazine Vogue and this was significant for two reasons. First, throughout the long history of the magazine spanning about 127 years, he was the first man to grace the prestigious fashion magazine cover solo. The second reason was that Styles was wearing a dress;...

Virtual Influencers: The New Kids on the Marketing Block Aren’t Actually Real

Virtual Influencers: The New Kids on the Marketing Block Aren’t Actually Real

In the summer of 2018, a “scandal’ broke out on social media involving an influencer on Instagram. It appeared that a woman named Bermuda had successfully hacked the account of a very popular influencer, Miquela Sousa. In typical social media style, allegations were thrown, revelations were made, comments were generated and the fans were ecstatic....

Africa is Not a Country: Dispelling Common Stereotypes and Western Narratives of Africa

Africa is Not a Country: Dispelling Common Stereotypes and Western Narratives of Africa

In the year 2014, the African Students Association of Ithaca College in New York launched a photo campaign called ‘The Real Africa: Fight the Stereotype’. The purpose of this social media initiative was to educate and raise awareness about the common stereotypes surrounding Africa and its people; misunderstandings like Africa being a country rather than...

Why Does Africa Have So Many Problems?

Why Does Africa Have So Many Problems?

Abuja, Nigeria – As Nigerians protest against SARS, similar protests are also underway in Guinea, Namibia, Zambia, South Africa, and various other African countries. In fact, this report by IRC ranks the Democratic Republic of Congo and Nigeria among the world’s top five countries facing humanitarian crisis in 2020 followed closely by Burkina Faso, Burundi,...

5 Key Takeaways From The Social Dilemma Documentary on Netflix

5 Key Takeaways From The Social Dilemma Documentary on Netflix

Last month Netflix released a 90-minute documentary on the darker side of our continual dependence on social media titled The Social Dilemma. Jeff Orlowski’s documentary focuses solely on the dangerous human impacts of social media, how addicted many have become to it and how social media companies design their apps to adversely affect our lives....