Author: Nnaemeka Ugochukwu (Nnaemeka Ugochukwu)

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It’s A New Season, Let’s Shop: How Brands Encourage a Throwaway Culture

It’s A New Season, Let’s Shop: How Brands Encourage a Throwaway Culture

Abuja, Nigeria: Summer is here, and it means different things to different people. For students, it’s the much-needed break from school. For workers, it’s the time for that long-awaited vacation. And for most businesses, it is simply the time for increasing sales. For me, it doesn’t represent much. Traditionally, seasons in my part of the world...

Class, Status and Environment: How Social Perception Influences the Sustainability Movement

Class, Status and Environment: How Social Perception Influences the Sustainability Movement

Abuja, Nigeria: Man is a social being. In this age of social media, man has become even more social than ever. Now with this social nature comes the need for class and status; distinguishing ourselves from other members of society. This plays a huge role in the decisions we make regarding where we live, what we drive,...

Animal Leather: Ethical Fashion’s Enemy?

Animal Leather: Ethical Fashion’s Enemy?

Editor’s note: Some of the images included in this post may be confronting and offensive to some. Abuja, Nigeria: In the history of mankind, food was always prioritised over clothing. Long before man realized that he could make clothes and shoes with animal skin, the decision to kill them for their meat had already been...

World Environment Day: A New Narrative Please?

World Environment Day: A New Narrative Please?

Abuja, Nigeria: June 5th is marked by the United Nations as World Environment Day, and a day observed by over 154 countries in the world. The Day is marked by seminars, conferences, walks, cleanup exercises and other events. The theme of this year’s environmental event is Beat Plastic Pollution. I first came in contact with the...