Author: Jennifer Nini (Jennifer Nini)

Home Jennifer Nini
Gen Z Report Reveals Anti-Aspiration and Pro-Environment Attitudes Among Young Consumers

Gen Z Report Reveals Anti-Aspiration and Pro-Environment Attitudes Among Young Consumers

According to a new report released by Australian financial technology company Afterpay, Generation Z – those born between 1995 to 2012 – care about sustainability and are drawn to fashion and beauty companies that combat waste, have transparent supply chains, embrace circular economy, promote social values and represent diversity. The report, Global Gen Z Report:...

Q&A with Michael Fox, Co-Founder of Plant-Based Meat Company Fable

Q&A with Michael Fox, Co-Founder of Plant-Based Meat Company Fable

After raising $1.5 million in venture capital funding, Australia’s newest start-up plant-based meat company Fable Food Co. released its first product range, a plant-based pulled pork and beef brisket made predominantly with shiitake mushrooms. The company followed up its initial success, releasing its new ‘Plant Based Slow Braised Beef’ across 600 Woolworths locations in Australia in time for World Meat...

Calling All Fashion Enthusiasts: Will You Be Taking Part in Slow Fashion Season?

Calling All Fashion Enthusiasts: Will You Be Taking Part in Slow Fashion Season?

Slow Fashion Season is upon us; a three-month campaign organised by Netherlands-based non-profit organisation CollAction where thousands of style lovers across the world take a stand against the fast fashion industry by making conscious choices. This year the campaign runs from June 21 to September 21. The aim is to raise awareness of the social...

Sustainable Footwear Company Allbirds Expands Its Range to Include Underwear

Sustainable Footwear Company Allbirds Expands Its Range to Include Underwear

After publishing the carbon footprint details of all its products recently, the New Zealand-American footwear company Allbirds has now expanded its clothing range to include premium underwear, launching a limited-edition collection of super soft undies for women and men. Made from a blend of fabrics such as Tencel, a material derived from responsibly harvested Eucalyptus tree...

Plant-Based ‘Slow-braised Meat’ Fable Hits Woolworths Making Vegan Food More Accessible

Plant-Based ‘Slow-braised Meat’ Fable Hits Woolworths Making Vegan Food More Accessible

With the rise of Instagram influencers, concerns about climate change and the ethics of animal agriculture, the plant-based movement is gaining momentum and faux meat is being found in more locations than ever before. Plant-based protein brands such as Quorn and Tofurky can now be purchased in most supermarkets and fast food chains such as...

Kelly Slater’s Sustainable Brand Outerknown Epitomises Classic Cool and Anti-Trends

Kelly Slater’s Sustainable Brand Outerknown Epitomises Classic Cool and Anti-Trends

When people think of Kelly Slater, surfing, world title wins and ocean waves spring to mind. But within the sustainability community, the legendary surf champion is known for so much more. Once sponsored by global surf brand Quicksilver, in 2014, Slater went on to launch sustainable lifestyle brand Outerknown with acclaimed designer John Moore. “Outerknown...

Q&A with John Moore, Designer and Co-Founder of Sustainable Fashion Label Outerknown

Q&A with John Moore, Designer and Co-Founder of Sustainable Fashion Label Outerknown

Designer John Moore co-founded ethical clothing brand Outerknown with 11-time world surfing champion Kelly Slater. Outerknown’s creative director and lead designer opens up about the highlights and lowlights of running an apparel business, the sustainability thinkers that have influenced his journey and why he believes the slow approach to design is more sustainable. EWP: Why did...

World Bee Day: 10 Ways to Protect Bees and Safeguard Food Security

World Bee Day: 10 Ways to Protect Bees and Safeguard Food Security

In 2018, the United Nations nominated May 20 as ‘World Bee Day‘ to raise awareness of the importance of these pollinators in safeguarding food security and protect them from toxic synthetic pesticides and habitat loss due as a result of intensive agricultural practices, and rising temperatures due to climate change. According to Wikipedia, a pollinator...