Advertising Guidelines

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We work with advertisers that meet our ethical standards.

The primary consideration for us is that Eco Warrior Princess (EWP) must maintain its editorial integrity. The trust of our readers is of paramount importance and surpasses any other priority. We are an independent media business and our readers’ support is crucial. The purpose of the guidelines is to protect the relationship, trust and transparency that exists between EWP, readers and advertisers.

These guidelines apply to all marketing, advertisements and other sponsored content that appear on EWP, social media channels and other distribution channels.

  • We refuse the right to enter into any relationship with a sponsor or advertiser that compromises EWP’s editorial integrity.
  • All advertising will be clearly distinguished on the site. Advertising and sponsored content will also be distinguished on Instagram using the hashtag #sponsored or #ad.
  • EWP reserves the right to refuse or remove any advertising that is inconsistent with the editorial mission or harms the reputation of EWP, even without prior notice to the client and regardless of whether it has been accepted or scheduled to be published by business operations staff. Monies will be refunded if an advertiser has made payment.
  • EWP may reject or remove advertising that contains false, deceptive, misleading, or illegal content; or anything that will cause harm to the reputation of the EWP brand.
  • All sponsored content on the site will be open for comments. Advertisers will have no role in moderating comments on the site or anywhere on social media. Moderation will be performed by EWP staff according to strict community policies that moderate comments for profanity, abuse, and hate speech. Discussion and debate is highly tolerated, but without bullying and mean-spirited personal abuse.

These guidelines will be reviewed and updated in line with the ever changing media landscape. We understand that it cannot possibly cover all marketing and advertising situations that may arise, but is a starting point. Each sponsorship and advertising partnership will be determined on a case-by-case basis.