About Eco Warrior Princess


Eco Warrior Princess is a media brand that is redefining what it means to live green.

Founded in 2010 by Jennifer Nini a writer, activist and certified organic farm owner, Eco Warrior Princess covers the topics that matter — sustainable fashion, conscious business, green politics, feminism, eco beauty, wellness, green technology — in an analytical, intelligent and honest way – without any of the BS.

Eco Warrior Princess isn’t just a platform. Or even a publication. It’s a media business and a community of clever, stylish, discerning people who want to be part of the solution, not part of the problem.

We’re moving beyond the granola-hippie cliche and dismantling ethical elitism, to bring you media that matters.

Today, Eco Warrior Princess continues to grow, leveraging a small network of passionate writers and industry experts from around the world to cover the latest in green intelligence.

We exist to change the way you perceive sustainability.

Want to keep us as ad-free as possible? Donate to our Patreon page.

Want to work with us? Download our media kit.

Media & Press requests…

Founder and Editor-in-Chief Jennifer Nini is available for:

  • Press and media interviews 
  • Commentary on sustainable lifestyle, off-grid living and ethical fashion
  • Speaking engagements and panel moderation

Please direct all enquiries to hello[at]ecowarriorprincess[dot]net or via the contact page.


  • Hey Jen,
    It’s a been a while. Just wondering what you are up to these days? Hope the world of the bush is being kind to you. Are you still in industry doing any social media workies?


    • Hey Matt!

      What a blast from the past! How are you? I have moved up to our farm between the Fraser and Sunshine Coasts. I’ll shoot you an email now. Great to connect again 🙂



  • So excited to come across your blog! I am green blogger from the US and I’m working on revamping my own blog after a hiatus in which I let it slowly decline (also know as going back to graduate school)! I really appreciate bloggers like yourself : )

    • Hi Emily! Glad you found me! Feel free to connect on other platforms too. I am extremely active on Twitter, Facebook and of course, Instagram 🙂 There’s a strong eco community on IG just so you know. Good luck with grad school and the revamp of your website too 🙂

  • Hi Jennifer,

    I am not sure how I have only just stumbled on your blog, website and cause now! I stand for everything Eco Princess Warrior advocates, and it is great to see that your blog has gained so much traction over the years.

    My name is Henry Shen and I am a third year Media and Design student heading a social media campaign that looks at changing the attitudes of young Australians in terms of purchasing Sweatshop-produced goods. The campaign is called Cut The Sweat and has attracted over 280 Facebook followers since September with numbers growing on our WordPress and Twitter also. I am reaching out to you in hopes that Eco Warrior Princess could be kind enough to affiliate itself with my small campaign. This campaign is strictly non-commecial and has evolved from my deep passion in social justice and equality.

    In my research I have found that a large reason why the world’s Sweatshop situation has been largely forgotten is due to the rise of Fast Fashion and our culture of increased consumerism. Young people today are heavily investing in a disposable clothing culture that is becoming quite unsustainable socially and ecologically. They are hence neglecting the fact that the clothes they are buying are likely to be subjected to sweatshop production where workers are enduring long hours, abuse and unfair wages. Through my awareness campaign, I aim to bring the injustices of Sweatshops back into our social agendas and promote support for fair-trade fashion.

    Your engagement with our social media which I have linked below would mean a lot for the cause and since our message is very closely aligned, will be of benefit to sustainable fashion overall. Perhaps a “plug” on your Twitter or Facebook to our page are good ways to link up. Otherwise any engagement between yourself and Cut The Sweat would be greatly appreciation! Likewise, Cut The Sweat will be more than happy to help promote Eco Warrior Princess in any way possible.

    As a small start-up, any resources that you might be kind enough to spare would also be deeply appreciated.

    Please, have a look at our social media links available at the following:

    Facebook on: http://www.facebook.com/CutTheSweat
    Twitter: http://www.twitter.com/CutSweat
    Wordpress: http://www.CutTheSweat.wordpress.com

    • Hi Henry! Thanks for reaching out and really glad you’re on the same page. Yes I have been in this space for a long time and aware of the issues. If you haven’t already checked out the Fashion Revolution initiative that started several years ago I encourage you to. The growth in the #whomadeyourclothes #fashrev campaigns means that the world is waking up and many people want to highlight the atrocities in fashion so that we may change its course for the better.

      Now our editorial calendar is full but I will try to see what I can do. In the meantime, make sure to connect on social media as we will tag you on any shout outs that we do about your campaign. Alternatively, if you wish to submit a guest post about your campaign you’re more than welcome to. Just makes sure to review our writer/submission guidelines 🙂

      • Hi Jennifer,

        Thanks so much for your reply! I really do appreciate your message 🙂 Cut The Sweat is definitely following you and your cause on social media and we’re excited to connect with you further!

        I will definitely look into writing something for the guest post very soon!

        Again, thank you!

  • You are such an inspiration for the jewelry I create. I’m constantly looking for new and interesting ways to expand my jewelry that helps the planet at the same time. Anytime a piece of mine doesn’t work or a family, friend, or neighbor have jewelry, they are going to trash I take it off their hands and create something better.

    • That’s so lovely of you to say Amber. And wonderful to know you’re upcycling too. Is that right? Although I generally don’t wear jewellery as it’s impractical with the kind of lifestyle I lead, there are times when I do – for photo shoots, meetings and events. I like statement pieces or minimalist pieces. And jewellery that is built to LAST. I received a ‘fair trade’ necklace and it broke the third wear – I wasn’t even on the farm doing anything laborious tsk tsk. I think items that are handcrafted should still be robust and be built to last.

      • I couldn’t agree more. I make my products to last and look brand new and some I make to show their age and interact with the atmosphere like oxidize sometime I think it adds some character. But I like pieces that are easy to wear and I don’t have to think about it. But I loved this article it has inspired me like I said to come up with other jewelry styles that can reduce waste in landfills. Well maybe sometime you will have a chance to look at me site. <3

        • I’ve been working with sea glass jewellery this summer Amber, pieces my children have picked off the beach, which they enjoy doing 🙂 They’ve come out beautifully and seem to be more popular with customers than other jewellery pieces.

          Also copper is a lovely sustainable metal to work with in jewellery, it has a beautiful warm hue and pure copper is the third most recycled metal after iron and aluminium – in excess of 80% of the copper minded since it was first discovered in 9000 BC is still in use today.

          Pretty cool hey 🙂

  • I’m really impressed. More people need to ‘be the change they wish to see’.

    I’ll be going off grid myself in five years (waiting for the kids to finish schooling and leave home!), I’m so excited about the up and coming adventure, and in the meanwhile I live as sustainably as I can manage in my surburban surrounds.

    • Yes indeed. The more I consider the external world, the more I believe it really is just a reflection of our inner world. If there is chaos, it only reflects human’s inner turmoil. So I’ve come to realise that if I want a better world, it must first start with me. I need to embody my own values and beliefs and lead by example. Besides, as it’s often said, your beliefs don’t make you a better person, it’s what you do. I’m heavily involved in the Insta community and we’re starting to create YouTube videos too so make sure to keep in touch!

  • Hey Eco-Warrior Jennifer, I highly applaud your invaluable activism focused on promoting an ethical, sustainable ethos in mainstream fashion. As I commented at your Instagram page, too few consumers are aware that the fashion industry is the world’s second biggest polluter. You’re a timely, welcome voice among a growing global army of enlightened, evolving, intrepid consumers and activists who are challenging fashion’s harmful, wasteful orthodoxy. Your blogging thought leadership matters. Keep going!

    • Thanks for the kind words and support Norman. I have seen the green fashion community expand over almost a decade (I had my light bulb fashion moment in 2008) and it’s been super exciting to watch. So happy that there are so many more people – like yourself – involved and helping to create positive change. Yay for us!

Leave a Comment

Notify me of followup comments via e-mail. You can also subscribe without commenting.

/* ]]> */
Don't forget to follow Eco Warrior Princess on social media!