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For decades, women have walked into retail stores seeking specific products that match their skin tone only to struggle to find the right shade. As the discussion around equality, diversity and inclusion has intensified over the years, picking up pace last year due to the death of George Floyd and Black Lives Matter bringing these issues firmly to the fore, more customers are now demanding that brands demonstrate diversity and inclusivity in the products they offer.
While it has been long understood in the beauty and cosmetics sector that the colour “nude” isn’t a one-shade-fits-all colour (think lipstick and nail polish), brands in other industries are only now playing catching up.
Underwear and lingerie labels eager to distance themselves from their history of offering garments only in shades of nude synonymous with white people’s skin tones, are making amends and catching up fast.
One such brand is Australian eco-conscious label Boody, producers of everyday essentials made from a super soft viscose yarn derived from organic bamboo. It has just added three new hues to its nude range of underwear, expanding its diverse shades of ‘nude’ and ‘neutral’ to complement different skin tones.
“Depending on your skin tone, everyone’s version of nude is different,” the website states. “We believe that every line, fold, curve, shape, and colour that makes you you is something to celebrate.”
Indeed not only is the range nude colour inclusive, but it also aims to be more size inclusive, offering sizes from XS through to XL. The collection, which includes a cami top, crop style bras, classic bikini bottom, full briefs, boyleg briefs and G-string, is also made from a fabric blend featuring 80% viscose made from FSC-certified organically grown bamboo, 13% nylon, 7% elastane – which means there’s generous stretch.
Designed in Australia and responsibly manufactured in China, the products are also STANDARD 100 by OEKO-TEX® certified, ensuring that they have been tested and are free from harmful substances. The seamfree design also reduces textile wastage and off-cuts. To further add to its sustainability credentials, the PETA-certified vegan brand also uses recyclable and compostable packaging.
Nude and neutral shades are increasingly becoming mainstay shades in fashion collections, joining staple colours such as black, white and grey. Other sustainable and ethically-minded fashion labels consistently featuring neutral shades in their collections include Canadian brand KOTN, US ‘It’ eco-activewear label Girlfriend Collective and Australia’s organic basics brand Vege Threads.
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Cover image via Boody.