The Ultimate Guide to Ethical and Sustainable Brands Participating in Black Friday and Cyber Monday Sales [2020]

The Ultimate Guide to Ethical and Sustainable Brands Participating in Black Friday and Cyber Monday Sales [2020]

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While there are many businesses and consumers in the ethical and sustainable community refusing to partake in the American-founded sales days ‘Black Friday’ and ‘Cyber Weekend’, there are others who rely on the discounts offered on these days in order to afford what they need.

Marginalised communities, low-income households and budget-conscious individuals and families are often priced out of the ‘sustainability market’ and Black Friday offers them a chance to access responsibly-made products and feel good about supporting a conscious business that they may not have been able to afford otherwise.

And it’s for this reason that we’ve curated this A-Z list of the ethical and sustainable brands offering discounts over these days. Feel free to share this post with cash-strapped others who you know are on the lookout for sustainably-made goods.

Alternative Apparel: This US label produces sustainable essentials such as sweaters, jumpsuits and joggers under Fair Labor Association standards. They’re offering 40% off sitewide with code 40THANKS.

Amerisleep: American-owned and American-made, the manufacturers of high-quality memory foam mattresses are offering the following Black Friday promotions:

  • 30% off mattresses + 2 free pillows with code BF30 and runs until November 29
  • 25% off pillows, sheets and bedding with code BF25, expires November 29

Amour Vert: This US-based ethical women’s label is offering 20% off site-wide – and the sale has already started.

Awara Sleep: Makers of natural eco-friendly mattresses made of premium latex is offering $300 off each mattress purchase as well as 25% off all accessories. Just sign up to their newsletter to unlock Black Friday promotion.

Bed Threads: This luxury bedding brand ethically manufacturing super stylish, premium, 100% French flax linen products is offering an exclusive VIP sale for subscribers that they’re calling their “biggest sale event of the year” starts Thursday November 26th 6am. But you need to subscribe to be one of the first to grab the offer.

Bed Threads

Bellroy: Australian Certified B-Corp producing minimalist-style ethical travel bags, backpacks and accessories is offering email subscribers exclusive discounts such as $25 off when you spend over $95 and $70 off when you spend over $250.

Bhumi: Australia’s one-stop online shope for fair-trade, certified organic cotton bedding, bath and clothing is offering up to 50% off everything sitewide for two days only. Begins noon Thursday November 26 AEDT.

Boll & Branch: American fair-trade and certified organic bedding and bath company is offering 25% off all orders of $150+ (discount auto-applied at checkout).

Boody Eco Wear: Affordable organic bamboo underwear and wardrobe basics brand Boody will be made more affordable as the brand is offering 20% off for Cyber Weekend. Sale runs from 27-30 November.

Caraway: Makers of the well-designed, non-toxic ceramic cookware designed in New York and made in China and India at factories that adhere to strict ethical manufacturing practices including Fair-Trade is offering up to 20% off their award-winning cookware for Cyber Week including:

  • 10% off purchases of $250+
  • 15% off purchases of $450+
  • 20% off purchases of $525+

Cannot be combined with any other discount.

Caraway cookware

Carla Zampatti: Australian luxury label accredited with Ethical Clothing Australia is offering up to 30% off selected style. Promotion starts 26th November and ends 11:59pm AEST Monday 30th November. Available in-store and online on selected styles only. Discount automatically applies at checkout.

Charles + Lee: Australian natural and cruelty-free men’s skincare label made in Melbourne is offering up to 40% off sitewide and sale has already started.

Coalatree Organics: This US-based eco-friendly outdoor apparel and equipment brand is offering up to 50% site-wide.

Coyuchi: California-based luxury organic cotton bedding, bathrobes and sleepwear company is offering the following promotions until November 29:

  • $50 off purchases $250 or more
  • $100 off purchases $500 or more
  • $200 off purchases $800 or more

Delilah Home: This US-based sustainable lifestyle and organic bedding brand is offering 20% off sitewide, from now until December 1, 2020. The business is also offering a further 20% off sale items using code HolidayComfort20. There’s also free domestic shipping on orders over $100.

dk active: Australian-made ethical brand producing size-inclusive range of athletic wear in their solar-powered factory in Brisbane is offering 30% off selected full price styles, prices as marked and sale items are reduced to 50% off, prices as marked. Sale from 26th November 12:00AM until 1st December 11:59PM AEST.

DK Active

Elka Collective: Conscious Australian women’s contemporary label creating luxurious garments and exquisite craftsmanship is offering 20% off all apparel excluding footwear and accessories with code CYBEREC. Valid November 26 until November 30.

ettitude – Sustainable label producing responsibly-made 100% organic bamboo lyocell bedding and home decor is offering 20% off sitewide with the CODE FRIYAY19 at checkout. Excludes delivery fees, customs and taxes and valid on all products including sale items.

ethletic: This German fair-trade, sustainable vegan sneaker brand is offering up to 50% off sitewide now until Cyber Monday.

Etiko: Award-winning fair-trade brand producing fair-trade, GOTS-certified organic cotton sneakers and basics is offering 25% off everything sitewide with the code NOEVIL25 on Black Friday.

Etsy – Online marketplace for handmade, preloved, vintage, upcycled and DIY products is offering up to 60% off sitewide.

Fortress of Inca: Handmade and ethically sourced leather shoes, boots, heels and sandals for women up to 50% off select styles.

Ginger & Smart: Australian luxury designer founded by sister duo that weaves sustainable fabrications into its designs including Tencel, recycled polyester and organic cotton, is offering 30% off with the code GREENFRIDAY30.

Girlfriend Collective: Sustainable activewear label Girlfriend Collective is running their biggest sale on 24th November EST with up to 30% off sitewide, and all leggings are up to 50% off. 

GlobeIn: This ethical subscription box company helps connect remote artisans to the global market through fair-trade practices and gainful job creation. They’re offering up to 60% off on all fair-trade items (no code needed) and free gift with each purchase.

HYER GOODS: This luxury sustainable bag and accessories brand using upcycled and salvaged materials has 20% off everything with code GIFTSTHATGIVE20.


Jason Hyde: Brand responsibly producing sustainable watches and jewelry for men and women is offering 40% sitewide with code BLACKFRIDAY40, a promotion that will run all week.

JW PEI: Luxury ethical vegan bag brand using recycled materials is offering up to 75% off selected styles and is offering an additional 10% off with the code BLACK10. Sale is on now until November 27 PST.

KEEN Footwear: This American ethical shoe company known for its manufacture of high-quality hiking boots and outdoor footwear is offering up to 50% off select styles. Sale is on now and ends on November 26. Offer valid at the US website:

Knickey: Fair-trade, certified organic women’s underwear label is offering 20% off sitewide.

Made Trade: US-based ethical and sustainable clothing and lifestyle online marketplace is offering 10% off all orders with code GET10.

Modibodi: Australian company making comfy vegan and eco-friendly period underwear is offering 20% off all purchases over $120 with the code CYBER20. Offer available 8am AEDT 27th November – 11:59pm 30th November.

Nisolo: B-Corp and Climate Neutral Certified ethical footwear brand Nisolo is offering 25% off your everything on their website when you use the code EARLYBIRD at checkout. Cannot be combined with other codes.


Nordgreen: This Scandinavian ethically-made watch brand is running a ‘Deals of the day’ promotion over this period so customers will need to check the website daily for sales and offers. Today’s deal of the day is 30% off the Infinity and Philosopher watches using code BF30.

Nourished Life: Save up to 40% off some popular eco-friendly and sustainable beauty products and brands with Australia’s largest marketplace devoted to natural and toxin-free living. Available from 25th November to 1st December 2020.

Outdoor Voices: A US-based fitness and outdoor clothing brand for men and women featuring eco-friendly materials such as recycled polyester and sustainably-sourced merino wool and produced under fair labour standards is offering 50% off selected styles here.

Outerknown: Sustainable lifestyle brand co-founded by world surfing champion Kelly Slater is up to 70% off on past-season collections.

PACT Apparel: American brand producing fairtrade, GOTS-certified organic cotton underwear and clothing has a Black Friday sale that starts now. The brand is offering 40% off sitewide.

Parachute: Producing consciously made luxurious bedding, bath essentials and home decor, the US brand is offering 20% off on bedding, bath and home essentials over Black Friday and Cyber Weekend.

Parker Clay: Handcrafted leather backpacks, weekenders and travel bags designed in California, and ethically made in Ethiopia is running a Black Friday sale of 30% off sitewide which begins now.

Pela Vision: The world’s first 100% compostable phone cases now produces eco-friendly sunglasses under the label ‘Pela Case’ and is offering the following discounts for Black Friday which starts now:

  • Purchase one item to get 20% off
  • Purchase two items to get 30% off
  • Purchase three or more items to get 40% Off

Free global shipping for orders over $25.

Pela Vision

People Tree: Get 30% off everything sitewide when you shop at People Tree, the world’s first fair-trade certified fashion brand. Excludes gift vouchers. No code required. Valid 24th November until 30th November.

prAna: Save 30% off select styles with this California-based eco-friendly yoga and outdoor apparel brand founded in 1992.

Prinka: Australian ethical and GOTS-certified organic bedding brand is offering 20% off quilt covers and other selected products.

Proof Eyewear: Eco-friendly spectacles and sunglasses made from acetate, aluminium, wood and skateboards, Proof Eyewear are also offering up to 75% off sitewide on Black Friday and Cyber Monday.

Reformation: Popular LA-made sustainable women’s clothing label Reformation is reducing everything sitewide by 30%.

Rent the Runway: The world’s leading online service that allows women to rent designer styles and fashion accessories is in on the Black Friday sale, offering:

  • 40% off your first two months, or
  • 8 or 16 item plan and one-time rentals; $75 order minimum for one-time rentals.

Rhone: American premium men’s activewear label that prioritises high-performing, durable eco-friendly fabrics has 30% off sitewide for Black Friday and Cyber Monday; the sale has already begun.

Sand Cloud: A mission-driven brand producing 100% Turkish cotton towels and other beach lifestyle apparel and accessories donates 10% of profits to non-profit marine conservation organizations. The business is offering 40% off sitewide, a sale that is running now until Cyber Monday.

SOL Organics: Affordable luxury bedding made of fair-trade certified, 100% certified organic cotton is offering 30% sitewide on Black Friday, sale is now on.

Stubble & Co: British brand responsibly manufacturing tough, durable and highly functional bags designed for travel adventures is offering £15 off all products sitewide with the code BLACKFRIDAY.

Sukin Natural Skincare: One of Australia’s leading natural and vegan-friendly skincare brands is offering up to 50% off sitewide from now until November 26.

TAMGA Designs: This bohemian-inspired sustainable womenswear brand is offering up to 30% off select styles and will also be running their Forest-Friendly Friday where they will donate 20% of all sales to charity partner Sumatran Orangutan Society who are re-planting the Sumatran Rainforest. This promotion will run from November 26-30.

TAMGA Designs

Ten Thousand Villages: An online marketplace for handcrafted, fairtrade ethical gifts, homewares, jewellery and travel accessories, the business is

Tentree: Joining in ‘Green Friday’ this American eco-friendly casual apparel brand is offering up to 50% off sitewide on November 26 only.

Tinggly: The world’s best travel gift experiences platform offering over 600+ experiences in over 100 countries while offsetting 200% off each experience gift purchased via their website is offering daily deals over the Black Friday and Cyber Monday period. Today’s deal is 25% off all experience gifts sitewide.

thredUP: The world’s largest online thrift and consignment store (US-based) has a sale on now, with pre-loved items starting at just $4.

This Same Sky: A purpose-driven slow fashion brand producing accessories and garments such as scarves and robes in partnership with artisans around the world, they are offering 15% off when you buy two pieces (use code BestFriend15) and a free copper cuff if you spend over $200 (using code GiftForYou).

Timbuk2: Producing custom messenger bags, luggage and laptop bags in San Francisco, this brand is currently offering up to 50% selected styles sitewide until Cyber Monday.

TOMS Shoes: Use code THANKFUL to Save 35% on your entire order sitewide.

Ubuntu Life: This black-owned, socially conscious (and Oprah endorsed!) lifestyle brand based in Kenya produces beautifully handcrafted collections of espadrilles, bags, tote bags and bracelets. Ubuntu Life currently have a sale on, 25% off sitewide, excluding the mules.

United By Blue: American sustainable outdoor clothing brand also producing camp gear and adventure travel products is offering up to 50% sitewide.

Universal Standard: Size-inclusive conscious brand (sizes 00-40) that makes its wardrobe staples and classic garments in vetted factories in locations across the USA, France, Peru and China are offering up to 50% off select styles now until Cyber Monday.

UPPAREL: An Australian circular fashion brand producing premium 100% Egyptian cotton underwear and socks is offering 30% off sitewide (excluding clothing recycling) from Black Friday through to Cyber Monday.

Vestiaire CollectiveOne of the world’s leading online marketplace for buying and selling pre-owned luxury designer fashion is offering up to 70% off sitewide.

Vestiaire Collective

WAMA Underwear: Organic hemp underwear brand WAMA is offering 40% off sitewide from November 27-30.

Wolven: LA-based sustainable athletic wear and swimwear brand Wolven is offering 35% off right now through to Cyber Monday (November 30). 

Yoga Democracy: USA-made women’s eco-friendly yogawear, swimwear and activewear brand is offering a heap of Black Friday sales:

  • 30% off any order sitewide with code BF30
  • 40% off orders of $200+ with code BF40
  • 50% off order of $300+ with code BF50

If you represent an ethical or sustainable business and are participating in Black Friday and Cyber Weekend, feel free to leave a comment below with the details!

Cover image via Nisolo.

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