All women rejoice there is a changing face of lingerie. When we witnessed the fall of lingerie and swimwear giant Victoria Secret last year and the company’s ‘ideal’ beauty norms rejected by the global society, we could see a tide turning. With it comes the emergence of a new, more inclusive beauty and fashion standard where diversity of body size and shape reigns supreme, and so too, design innovation and sustainability.
However in the sustainable underwear and lingerie category, there seems to be an oversupply of dainty, organic cotton bralettes and an undersupply of beautiful eco-friendly intimates that provide bustier and curvier women the support they’re after.
Introducing DORINA, a lingerie house that fully understands the needs of the women they serve. From its establishment in 1968, this German brand has continued to produce a desirable range intimates and swimwear for women of all ages, diverse lifestyles and body shapes. Designing its collections with the modern woman in mind, this brand makes no compromises between style, functionality, comfort, quality and environmental sustainability.
Empowering ALL women
DORINA celebrates the natural beauty of every woman and encourages each and every one to be proud of their unique body shape; after all, no two bodies are exactly alike just as no two women are exactly alike. Their size inclusive collections range from A – G cup and XS – XXXL – clearly there are a whole of of beautiful bodies catered for by this amazing brand. That they also refrain from retouching their models’ skin, marks or tattoos in its branding and photography is a true testament of their mission to celebrate women exactly as they are.
In addition, the company is now on a mission to be what they call an ‘ECO Force of Change’. Bringing environmental consciousness to the design table, they launched their first sustainable collection, Autumn/Winter 2019 and DORINA continues to push the boundaries for a more ECO collection..
“While we see more and more fashion brands starting to be more sustainable, many intimates brands have not made their ECO-turnaround,” says the brand.
“DORINA wants to be the force of change. We are also proud that we design and create essential to sensual intimates for every women in their diverse lives and help them to #LoveYourCurves.”
Inspired by the beauty of mother nature, their Spring/Summer 2020 collection draws on the jungle, forests, deserts, botanicals, air and water to create pieces that merge their inspirations with an ongoing commitment to sustainability and environment with their ECO fibres. The collection features five trends: Forbidden Fruit, Monsoon, Sandstorm, Botanical and Oxygen. We particularly love the Forbidden Fruit range, think deep berry tones, dusty pinks and black of course in scalloped lace and pleated recycled mesh.
The brand isn’t making light of its efforts to go green either. Since fully committing to sustainability for this collection, DORINA has implemented a range of practices to minimise its environmental footprint.
“The earth is our inspiration and we are committed to protecting her.” – DORINA
Recycled and eco-friendly materials such as organic cotton are key to this new collection, though DORINA’s signature ECO Fibre is a regenerated fabric made from discarded plastic bottles or fishing nets that are subsequently shredded and sorted by colour, cleaned, mixed, dried, heated and pressed to produce a yarn that is then woven into a cloth. It is then dyed, cut and sewn and used throughout the brand’s new collection.
In fact, the brand’s use of sustainable fabrics has increased by 300% in the Spring/Summer 2020 collection and they’re not stopping there. DORINA is working towards a target of having 40% of its products created from regenerated fabrics and natural fibres such as organic cotton – particularly in the lingerie range made of lace.
In addition to their ECO Fibres DORINA also holds some impressive certifications including OEKO-TEX® which in simple terms means the fabrications used are harmless in human ecological terms. Roughly 99% of their products meet these OEKO-TEX® standards.
The brand’s new norm for cotton is its GOTS (Global Organic Textile Standard) certified organic cotton. It also uses BlueSign certificed laces that ensures safe and environmentally friendly textile production throughout the manufacturing process and supply chain. The brand also uses fabrics that meet the Global Recycled Standards, which as the name suggests, involves traceability of recycled materials throughout production.
But the company’s environmental commitment doesn’t end there. The business has also switched to recyclable packaging (eliminating all virgin plastic and paper in their packaging), has introduced biodegradable polybags and is even sourcing reconditioned computer equipment and eco-friendly office and kitchen supplies for its head office. Staff also regularly participate in community environmental projects with organisations such as Plastic-Free Seas and Hands-On Hong Kong.
Along with their eco commitment this season, DORINA also has two innovative collections; AIR LITE a wire-free design featuring ultra-fine yarn for lightness and softness with moulded invisible seams that allows the body to move effortlessly with maximum comfort. Its AIR SCULPT seam-free, body-mapping shape wear is supportive, sexy and has a barely there feel thanks to SensELAST® technology which delivers superior comfort, incredible sculpting and compression shaping.
DORINA is affordable and accessible, and available for purchase across a number of well-known e-commerce sites including ASOS, Zalando, Amazon and Namshi.
Disclosure: This post was sponsored by Dorina. All images supplied and product information provided. Any opinions expressed are held by that of the author. For more information about our policies, click here.