25+ Ethical Brands, Retailers and Businesses Donating Profits and Proceeds to the Bushfire Appeal

“It is during our darkest moments that we must focus to see the light.” – Aristotle

It is during Australia’s nationwide bushfires, amongst the loss, sadness, despair and anger, that we have also seen people and communities come together to help and support victims, affected communities, firefighters and emergency personnel.

Some individuals are using their star power and influence for good. Celebrity comedian Celeste Barber, who launched a bushfire fundraiser on Facebook just five days ago, has raised a staggering $46 million (and counting). Australian actor Chris Hemsworth and his family have pledged $1 million to the bushfire appeal. At his recent Sydney show, legendary singer Elton John also pledged $1 million.

With so many Australians wanting to help, charities and community organisations are now being overwhelmed with clothing, food and household donations, with little resources to be able to sort through the large volume of goods. If you’re wondering what you can do to help, experts agree it’s generally best to give money to Australian fire services, legitimate charities and bushfire appeals, and wildlife rescue organisations so that they can determine how to appropriately allocate the funds.

The generosity is coming from all corners of the community, including the retail sector. Recently, over 45 of Australia’s biggest retailers joined forces and announced that on Thursday January 9, they will be donating all profits to the Australian Red Cross Bushfire Disaster Relief and Recovery Fund.

Inspired by this, we’ve put together a list of ethical and sustainable brands and businesses that have donated/are donating some or all of their profits to support the bushfire relief efforts. We’ve also included businesses that are working to raise funds or donating time and much needed products.

So if you need to shop this week, please check out the list of conscious brands below and give them your support by spending your dollars with them. You’ll be doing a doubly good thing by doing so.

Also, if you know a conscious brand or business that’s doing their bit, please leave their details in the comment section below. We plan to update this list throughout the week to include as many amazing ethical brands as possible!

And if you’re not looking to purchase anything but would like to support the firefighters, emergency personnel, wildlife organisations and charities that are at the frontlines of this disaster, you can give directly. Check out this article for a comprehensive list of Australian organisations that need your support.

A.BCH – Until the end of January, the Melbourne-based circular fashion brand will be donating 100% of their profits to firefighters via CFA Victoria’s Bushfire Disaster Appeal.

Anthea Crawford – Donating $10,000 Australian Red Cross Bushfire Disaster Relief and Recovery Fund.

Arnsdorf – Running a raffle with with money raised to donated to bushfire appeal, split between Carbon Neutral Charitable Fund and CFA Victoria. Raffle tickets are $50 each and prize is Arnsdorf wardrobe valued at $2,000.

BAIIA – The Brisbane-based sustainable swimwear label donated $1,800 to WWF Australia and committed to donating 10% of all profits from sales over last weekend.

Bianca Spender – Donating 50% of the Bianca Spender Ltd. profits for the entire month of January to organisations working at the forefront of the bushfire disaster including the rural fire services and Australian Climate Council.

Boody Eco Wear – Donating $10,000; $5,000 to Red Cross Australia and the remaining $5,000 to WIRES Australian Wildlife Rescue Organisation.

Carlie Ballard – Running a raffle with Linda Tahija Jewellery and all money raised will be split between Australian Red Cross and WIRES Wildlife Rescue. Raffle tickets are $25 each.

CUE – The ECA-accredited brand will be donating 100% of profits on January 9 to the Australian Red Cross Bushfire Disaster Relief and Recovery Fund.

EKOLUV – Donating 100% profits from sales over the next two weeks.

Flora & Fauna – The ethical online marketplace vetoed sending out a Sunday sales promotion and instead encouraged its customers to donate any spare money to charities that can directly help wildlife. According to their Instagram account, Flora & Fauna “donated separately to the Port Macquarie Koala Hospital, WIRES and the WWF as a business.”

FROM Clothing – Donating £5 for every yoga bra sold to WIRES Wildlife Rescue from Thursday 9th January.

Glam Corner – Donating $10,000 to Australian Red Cross Bushfire Disaster Relief and Recovery Fund and will also match employee donations dollar-for-dollar.

GreenLifeStyle – Donating 10% of total sales made on Thursday January 9 to Australian Red Cross.

KAPPI – Donating $27,649 to WIRES, NSW Rural Fire Service, Australian Red Cross and CFA Victoria.

Kindling Clothing – 100% of profits this week (January 4-10) will be donated to Australian Red Cross Bushfire Disaster Relief and Recovery Fund.

Linda Tahija Jewellery – Running a raffle with Carlie Ballard (as noted above).

Luna + Sun – Donating 50% of profits from any sales from January 7-18 to Peanuts Wellbeing Sanctuary.

Mandala Dream Co. – Donating 100% of January profits to WIRES as well as hemp mittens and pouches made out of fabric remnants.

Manning Cartell – This ECA-accredited women’s label is donating 100% of profits from sales between January 6-12 from their boutiques and online to Australian Red Cross and WIRES.

Nobody Denim – This weekend, the brand are pledging to donate 50% of sales proceeds made online and in their Fitzroy Concept Store to the Australian Red Cross.

Nourished Life – Contributing $20,000 cash donation split between WIRES and Wildlife Victoria as well as a product donation to Foodbank for their care packs.

Nudie Jeans – 100% of profits on January 9 will be donated to Australian Red Cross Bushfire Disaster Relief and Recovery Fund.

Organic Crew – Donated $5 from every purchase made over last weekend to Wildlife Victoria & WIRES and a further $1,000 (from sales proceeds).

Spell – $20,000 donated to Country Fire Authority.

The Ark – The brand is assisting The Animal Rescue Collective in supporting injured and displaced animals by donating fabrics and threads, and their makers are available to “produce much needed pouches and wraps for wildlife rescue.”

The Body Shop Australia – $25,000 donated to Australian Red Cross.

Veronika Maine – Donating 100% of profits on January 9 to the Australian Red Cross Bushfire Disaster Relief and Recovery Fund.

YCL Jewels – Pledged to donate 100% sales for 24 hours on Monday 6th January and raised $33,734 which will be evenly split between WIRES Wildlife Rescue and Australian Red Cross.

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Feature image of Kangaroo Island on 2nd January where firefighters were tasked with a backburn to try to prevent the bushfire escaping control lines. Photo via Flickr.