Eco Warrior Princess Editor-in-Chief Jennifer Nini: On Priorities, Making No Apologies and SodaStream

Eco Warrior Princess Editor-in-Chief Jennifer Nini: On Priorities, Making No Apologies and SodaStream

Note: This letter was originally published in our weekly newsletter and is being republished here.

Hey guys,

My social media behaviour has changed over the years. An early adopter of tech (I was using ICQ and mIRC in the mid-90s and filling chat rooms with my political, feminist and religious discussions ha!) I am easily bored with shallow convos, and particularly when I feel they aren’t deep diving enough or are too superficial in nature. I like to get into the nitty gritty and have nuanced discussions, and is why EWP follows the same philosophy.

Now fast forward to today and time is now my most precious resource. With a 120-acre property that needs tending and much planning and maintenance, (HQ as many of you know is located on our off-grid certified organic farm) a vision of a just, fair and sustainable world where all people have the basic necessities and access to educational opportunities so that they may thrive, a growing team of freelance writers and protecting the planet from destructive economic forces and preserving all life forms, you can see why I don’t burden myself too much with the little things, with gossip, with other random people’s expectations and opinions of me/EWP or what is happening on the daily on social media (if you’ve left a comment, sent an email or DM and never heard back across all our social platforms and my personal accounts, it’s probably dawning on you why this is. The old me would apologise profusely but the new me is done with apologising since this is my life and my business and I have nothing to apologise for!).

SodaStream virtual reality launch in Circular Quay, Sydney.
Panel discussion at SodaStream VR launch in Sydney.

People often ask me how I do what I do and I owe much of my ability to focus on the important things to my friend, fellow ethical fashion and sustainable lifestyle advocate and writer Summer Edwards of the wonderful Tortoise and Lady Grey blog, a conscious mum who set a great example for me years ago in that she prioritised what was important (love, family, frugality, slow and sustainable living, writing, positive impact) and seemed to do it so effortlessly, all while raising her kids! She would share with me how she would plan and schedule her life, be efficient in the areas that she needed to be, prioritising the things/people that matter to her and letting go of what wasn’t. I credit Summer for my being able to do the same (thank you from the bottom of my heart Summer if you’re reading this).

So if you’re struggling trying to manage your life, your schedule, I recommend you aim to do the same. Work out your priorities, focus on the the things you care deeply about and let go of the rest. After doing this, I have found I am not only more relaxed, but I’m happier, more productive, have time for the things I care about and EWP is absolutely slaying too! In fact, I recently caught up with some of my dear friends and fellow eco gals on a recent business trip to Sydney for SodaStream’s VR launch and you can see for yourself how happy I am lol! (thanks to my beautiful friend and eco-stylist Faye De Lanty for this pic below).

From L-R: Model and environmentalist Laura Wells, EWP editor-in-chief Jennifer Nini, Faye De Lanty and Kira Simpson, founder of The Green Hub.

Anyway, enough about all of that. Here’s what I’ve been watching, reading and listening to:

Podcast Shows / Films:

American FactoryNetflix. This was one of the best documentaries I’ve watched this year and highly recommend it. Backed by the Obamas (yes, those Obamas), the film follows a Chinese billionaire and his company launching a new factory in Ohio by re-opening a closed down General Motors plant. The culture clash between super efficient, high-tech China and ‘working-class’ America is cause for much thought and perhaps even concern. Two thumbs up from me, very insightful documentary.

Ibram X. Kendi and Razia Iqbal on How to Be An AntiracistIntelligence Squared


Stung! On Jellyfish Blooms and the Future of the Ocean by Lisa-ann Gershwin (still reading, it’s been a busy week!)

Articles /Posts:

Indonesia’s Capital is Sinking, Polluted and Crowded. Its Leader Wants to Build a New OneThe New York Times

Great Barrier Reef outlook downgraded to ‘very poor’ as threats mountThe Sydney Morning Herald

Prince Harry launches sustainable travel initiatives Travalyst, The Guardian

Is Celebrity Marketing Making Sustainable Fashion More Confusing?Forbes

Walmart plans to dramatically step back from ammunition sales after ‘horrific’ shootingsCNBC

What’s the Carbon Footprint of a Fashion Show? No One Really KnowsVOGUE

And that’s all for now. Enjoy the rest of your week and hope it’s your best one yet!

Peace, love and all that jazz,

Jen xx (Editor-in-Chief)

p.s. Due to amazing growth in readership and global interest in our work, we’re excited to announce that we’re expanding our team, yay! We’re currently looking for two writers, one based in London and another based in NYC. This is a non-negotiable requirement as writers must be willing to attend local fashion and sustainability focussed events, eg. it’s NYFW and our current US writer Mary Imgrund is there covering it but can’t attend all events we’re invited to (check out our coverage on Insta Stories) and it’s also the US election next year which means we need to be PROACTIVE AF NOW if we want environmental action from the US!!). So if you love the written word, have a passion and interest in the topics we cover at EWP and  are interested in joining our team, please email hello[at]ecowarriorprincess[dot]net with your CV and examples of writing. If you know anyone who fits the bill, please forward this email on to them!

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Recommending reading:

Feature image of EWP editor-in-chief Jennifer Nini.

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