Every day we come across some incredible humans, and I’m about to introduce you to another.
Sascha Camilli is the founder and editor of the world’s first digital vegan fashion magazine, Vildamagazine.com. A passionate changemaker, she has worked as an online editor and journalist with many international lifestyle publications and is a frequent public speaker on the topic of ethical fashion.
Born in Moscow and raised in Stockholm, Sascha has also lived in Los Angeles, Florence, Milan and London before landing in her current hometown of Brighton, UK. Her first book, “Vegan Style: Your Plant-Based Guide to Fashion + Beauty + Home + Travel” is out now in the UK and Australia.
Having turned vegan a couple of years ago, it was Vilda Magazine that I would turn to for vegan styling advice and so interviewing the brains behind the publication was a real honour. Her non-judgemental, practical approach to veganism is a breath of fresh; an approach I connect with as I too abhor extremism in ideology (veganism, capitalism, consumerism, any ol’ ism) and describe myself as an ‘imperfect vegan’ (I still wear lambskin slippers gifted to me by my partner over a decade ago for example and won’t turn down a meal if a loved one has gone to great lengths to prepare it and forgotten about my animal-derivative free diet).
Sascha is a wealth of knowledge when it comes to vegan fashion and lifestyle, and her unique personal wisdom and her passion for a cruelty-free world is evident throughout the conversation. Sascha shares much wisdom so even if you’re not vegan or vegetarian, there’s still lots to take away and hopefully it inspires you, at the very least, to reduce your consumption of animal products and embrace a life filled with more plants.
I really hope you enjoy listening on the the conversation as much as I enjoyed having it.
Peace, love & all that jazz,
Jen xx
If you loved this episode, make sure to tune in to our introductory episode where founding editor Jennifer Nini shares why she launched the podcast, provides a background and context to why she started EWP and what she hopes to achieve with the podcast. You can access that podcast show here.
Show Notes
Connect with Sascha Camilli
Discussion points and what you will learn in this episode
What you will learn:
- What inspired Sascha Camilli to launch the world’s first digital vegan magazine Vilda Magazine
- Why the vegan movement has grown and developed over the last decade
- The sustainability benefits of embracing a plant-based lifestyle
- How to build a cruelty-free wardrobe
- The animal leather alternatives people should look out for
- Why she wrote ‘Vegan Style’ and what she hopes to achieve by publishing it
- Some of the innovations and forward-thinking companies in the vegan fashion industry
…and so much more!
People and organisations mentioned
- Eating Animals by Jonathan Safran Foer
- Amy Rebecca Wild, founder of @vegansofig and Vegan Scene fashion boutique in Los Angeles
- PETA – People for Ethical Treatment of Animals
- Modern Meadow – a biotechnology company that produces biofabricated fabrics such as Zoa, a biologically-produced, ethical and environmentally-friendly leather alternative derived from bovine collagen.
- Pinatex – a natural leather alternative made from cellulose fibres from pineapple leaves developed by Dr Carmen Hijosa.
- Murdoch Books – publisher of Vegan Style
- Depop – peer-to-peer social shopping app where people can buy, sell and discover preloved and unique items.
- Vinted – an online marketplace, community and app that allows members to sell, buy, and swap secondhand clothing items and fashion accessories.
- eBay – one of the world’s largest e-commerce websites where consumers and businesses can buy and sell items that are new, near new and used.
- VEGEA – A company that developed a technology that transforms a winemaking byproduct into a biomaterial and won H&M Foundation’s Global Change Award in 2017.
- Suszi Saunders – winner of PETA’s Vegan Home Award
- Marie Kondo – Marie Kondo is a Japanese organising consultant known for her trademarked KonMari method of organisation. She is the international best-selling author of “The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing” and her Netflix show “Tidying Up with Marie Kondo” is highly popular.
- Vegan Fashion Week
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Thanks to Ben McGuire for audio and technical help. Theme music by Otis McDonald.
