Note: This letter was originally published in our weekly newsletter and is being republished here.
While I rarely spend much recreational time these days on Instagram, I was fortunate to stumble across a thought-provoking post written by one of our followers, Brittany @alittlebrittoffun that really resonated with me.
In the Insta post, she writes: “Influencers – Please Stop Creating Content for Other Influencers, You are NOT Google: I would suggest anyone who considers themselves a blogger/influencer/content creator takes a moment to evaluate their Instagram and the content they create. I would ask yourself who this content is for and why you are sharing it. Be real with yourselves too. If you are crafting content meant for other influencers/bloggers/content creators to consume and like (and be envious of) you are alienating the group of people who got you to the point you’re at…”
Kudos to Brittany for picking up on this because I had noticed this same thing years ago. Here’s what many ethical brands should ask themselves when they work with ‘influencers’ (which touches on something I wrote about in last week’s newsletter about Instagram ‘Like’ pods):
If an influencer is creating content that only engages other influencers (liked, commented and shared by their influencer friends) do they really have INFLUENCE?
Now I know I sound like a broken record when I ask this, but what is the point of an ‘eco influencer’ preaching to the converted? Doesn’t hanging out in ‘eco’ cliques defeat the purpose of real influence? Isn’t the point to reach the masses to influence them to the environmental cause or am I wrong about this? If you’ve noticed this influencer behaviour also, what do you think? Feel free to reply to this email with some of your own observations (and if you’re keen to read more about my insider’s take on eco blogging and ethical influencers, read this post).
Anyway, here’s what I’ve been watching, reading and listening to this week:
Podcast Shows / Films:
The Dropout, ABC News. If you don’t know about Steve Jobs wannabe Elizabeth Holmes and her company Theranos, you’re going to enjoy learning about this unbelievable story of ambition and delusion.
Sustainable Tourism, ABC Radio National’s Big Ideas. If you’ve ever wondered whether the planet can sustain our current level of tourism, this is a great episode to listen to.
How to Make a Plant Love You: Cultivate Green Space in Your Home and Heart by Summer Rayne Oakes
Zara wants all its clothes to be made from sustainable fabrics by 2025, CNN
An Ethical Crocodile Handbag? Wall Street Journal
Adani protest: French journalists arrested while filming anti-coal activities, The Guardian
Jeff Bezos: I spend my billions on space because we’re destroying the Earth, CNBC
Bolsonaro declares the ‘Amazon is ours’ and calls deforestation data ‘lies’, The Guardian
Africa’s largest wind power project opens in Northern Kenya, Reuters Africa
And that’s all from me. Enjoy the rest of your week!
Peace, love and all that jazz,
p.s. If you’ve joined us recently because you found EWP through WWF Australia’s 24+ Tips for Going Plastic-Free from Zero Waste Bloggers, we’re so glad you’re here! Welcome and I hope you find our newsletters useful and enlightening!
- What People Really Think of Social Media Influencers
- An Insider’s Take on Eco Fashion Blogging and Ethical Fashion Influencers
- Can Sustainable Fashion Influencers Really Change The World?
- So You Want To Be a Social Media Influencer? Prince Ea Has Some Advice For You…
- Family As ‘Brand’ – The Rise of the Digital Mumpreneur
- What Fashion Bloggers Can Teach Us About Consumerism
- Why We Need More Intellectuals To Be Influencers and Noisemakers
Feature image via Shutterstock.