When it comes to fashion, renting is never the first option except maybe when attending a formal affair, Halloween party or for some, going to a CosPlay event. You know why? It’s because our culture urges us to BUY, BUY, BUY! There aren’t anywhere near enough ads for clothes-for-hire retail outlets. However, this type of business is beginning to take off – naturally it started with renting a dress or tux for formal occasions like weddings or gala events but now it’s moved to leasing everyday frocks and work outfits.
As more individuals normalise the practice of clothes hiring, it will start to catch on and renting daily apparel may just replace the old model of buying to own. This fashion model of course, embraces the sharing economy. Uber disrupted the taxi industry and Airbnb disrupted the accomodation sphere, fashion rentals will revolutionize the fashion industry by disrupting the trend towards fast fashion ownership and guide it towards wardrobe sharing.
If you haven’t already jumped on the clothes renting revolution, imagine this; an online app closet filled with a collection of clothes that are stored in the cloud. The fun of shopping will still exist, but you’ll experience it in a different way; you’ll have a broader selection of trendy clothes to choose from, you will spend less money, have more closet space and less clutter, and outfits that you can return when you get bored so there’s no waste!
There are a number of fashion rental businesses that offer stylish, in-season clothing and accessories that can be hired for all sorts of occasions: functions, engagement parties, launch parties, fashion shows and even for the office; and all for a fraction of the price it would have cost to buy it outright.
While this is genius and no doubt a great option for busy, fashion-conscious women, there are also options to rent children’s clothing too. This is an economical and practical solution to the problem of kid’s clothing waste since kids grow so quickly and their clothing no longer fits. It has been reported that the average amount parents spend on clothes for each child ranges from $630 to $1,250 per year. That’s a lot of money to spend on items that children will outgrow don’t you think?
Anyway to help you get started on your clothes renting journey, here’s a list of popular sites that offer exceptional rental services:
Rent the Runway (For renting women’s fashion and kid’s clothing)
Founded by Jenn Hyman and Jenny Fleiss, Rent the Runway first launched in 2009 as a designer dress rental service but clearly didn’t stop there, branching out to offer outfits to suit all events and occasions.
Driven by the belief that everyone wants to wear designer fashion but can’t always afford it, the duo’s mission was to give women their ‘Cinderella’ moment by giving them the opportunity to rent a stunning frock or outfit that is often out of their price range.
Their idea was on the money; they quickly grew to 100,000 members and are also launching Rent the Runway Kids! Their line of beautiful kids’ clothes run from ages 3 to 10 and they vary from birthday party outfits to everyday use, and you can choose the rental time frame. Rent the Runway pioneered this fashion model and their rental service is second to none, delivering to your door and making it easy for you to return clothing in an pre-paid satchel.
To learn more, visit renttherunway.com.
Rainey’s Closet offers you the chance to rent stylish clothing and accessories for kids. Their goal is to provide a carefully curated selection of beautiful clothes aka your kid’s dream closet to choose from. This kid’s clothing rental business carries an assortment of fashionable and whimsical clothes for girls and boys of all ages, and for every occasion – whether it is for a photo session or for a first birthday party.
All you have to do is choose from the thousands of styles online, reserve the dates for when you need the outfit and when done, place it in the original packaging and mail it back by noon. No need to wash.
And for women looking for romantic maternity wear, they’ve got a beautiful range for hire too!
Magic Clothing Rental gives you both the option to rent or buy kid’s clothing, shoes or accessories. They only offer products that are of great quality which are specially created by independent designers and guaranteed to make your child look super cute.
Choose from the wide array of styles for your little ones, pick the date when you need it delivered and reserve the dates when your kid will use it and once worn, return the item hassle-free (since the cost of rental covers washing and return delivery!) No need to worry if there’s a stain either, Magic Clothing Rental will take care of it all, how great is that?
Clothes renting allows us to curb our consumerism, declutter our closet and most of all, helps us reduce textile waste and conserve our natural resources. Bid adieu to fast fashion, say hello to circular fashion and be one of the first to join this trendy environmental movement!
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Feature image via ThredUp.
Disclosure: The curated list is based on the writer’s research and does not fully take into account all ethical criteria that are unique to each individual. Before subscribing or renting from any of the above platforms, we encourage you to do your own research into the sites and fashion brands, paying particular attention to customer reviews, business supply chain and your own particular set of ethics. We also recommend you review customer ratings if any on the site and online. This list also contains affiliate links. For more information, click here.
Feature image via Rent the Runway.