Amidst the hype of Mercedes Benz Fashion Week Australia, stylist Aleysha Campbell has curated a pop-up event in Surry Hills in Sydney made up entirely of sustainable fashion brands aptly named the The Sustainable Wardrobe Pop-Up.
With an eye (and heart) for sustainable brands Aleysha seeks to disrupt the fast-paced nature of the fashion industry, providing a bricks and mortar space for consumers to see, feel and experience conscious fashion brands within an industry that is desperate need of reform.
From a dentist-slash-jeweller creating one-of-a-kind pieces, to a bra that is so eco-friendly you can put it in the compost bin, to a selection of vintage and thrift store pieces from all over the world, there’s something for everyone keen to make the switch to a more sustainable wardrobe. Each brand has its own set of conscious values, and The Sustainable Wardrobe has a label to match your individual set. But if you’re looking for sustainable hippie, you won’t find it here. This was sustainable fashion crossed with modern, sophisticated, minimalist vibes – huge ticks from EWP.
I attended the launch night and was fortunate to meet some of these designers, both well established and emerging, and I left feeling inspired and optimistic about the future of fashion. Australia has a truly amazing group of fashion creatives championing the way forward and bringing substance back into shallow fashion conversations. The road is long and, truthfully, many challenges that our generation and most likely the next will face, in having to lay foundations for an Australian fashion industry where sustainability and ethics is the norm.
The final day of the popup is today so if you’re in Sydney make sure to head down and try sustainable fashion on size. We’re certain it’ll fit!
Check out the EWP Events Guide if you’re keen to see what’s happening in the sustainable world. You can also sign up for our newsletter here and you’ll get event reminders each week (and you’ll get our 12-page Sustainable Lifestyle Guide, free!)
Note: There is the possibility of ongoing pop-ups, so make sure to follow Sustainable Wardrobe Sydney to keep updated with future popup events and if you’re keen to see a thriving Australian fashion community, make sure to support these brands from the launch event on Instagram:
NATALIJA | @natalija_label
SURO | @surostudio
100 OF ONE JEWELLERY | @100of.one.jewellery
MOMOKO HATANO JEWELLERY | @momokohatanojewellery
LOIS HAZEL | @loishazel
REVEL KNITWEAR | @revelknitwear
A.BCH | @abch.world
MIGHTY GOOD UNDIES | @mightygoodundie
CARLIE BALLARD | @carlie_ballard
CELERY THE LABEL | @celerythelabel
ANNIE HAMILTON | @anniehamiltn
THE VERY GOOD BRA | @theverygoodbra
OP SHOP TO RUNWAY | op_shop_to_runway