Sydney, Australia: With the fifth Fashion Revolution Week in full swing, 70 events just in Australia and New Zealand and a sell-out event kicking off the week in Sydney, clearly, conscious fashion is in the spotlight. The demand for transparent, ethical and eco-fashion is on the rise, with multiple reports on millennials demanding more socially-conscious brands. We are at an interesting point on the tipping scale and traditionally ‘non-sustainable’ brands are starting to wake up to these demands. Australia is incredibly fortunate to have a cohort of talented designers, thirsty to move the fashion industry forward so with more brands taking part in Fashion Revolution, others will follow. This year, there have been countless brands taking part, below are just five.
“If you are a brand, wholesaler, retailer, or distributor, there are many ways you can get involved with Fashion Revolution throughout the year. We invite you to show us the people in your supply chain by sharing their stories, and help transform the industry by demonstrating transparency in your supply chain.” – Fashion Revolution website, 2018.
David Jones and the Fashion Revolution Collection
This campaign, as part of Fashion Revolution Week, is revolutionary on multiple levels. Some may say it’s greenwashing since David Jones still sells some questionable brands. I believe, however, it’s a really positive step in the right direction for such a mainstream and classic Aussie department store with a broad demographic. The collection is running alongside a campaign; including a beautiful shopfront, a video (see below) and stunning photographs of the collection (with no hemp t-shirts in sight). Vogue Australia even ran a story headlined ‘There’s a Fashion Revolution happening at David Jones‘, detailing the stories behind the retailer’s stocked items.
The collection includes items made in Australia, by Australian-based designers and, accredited by Ethical Clothing Australia such as Manning Cartell, Nobody Denim, Bianca Spender and Viktoria & Woods.
Mighty Good Undies
This sustainable underwear brand is a Sydney favourite, made with no toxic chemicals, fabrics that are ethically sourced and production that is carbon neutral. Founders Hannah Parris, and Elena Antoniou wanted to give consumers the power of making well-informed textile choices, with Mighty Good Undies being transparent and certified Fair Trade. In time for Fashion Revolution week, the brand launched the #BareforGood campaign, spotlighting eco-warriors. The campaign also encourages others to ask brands, “Who Made My clothes?”
“Anyone can make a claim about being ‘organic’ or ‘ethical’. But the problem is that it is impossible for consumers to tell the difference between a ‘conventional’ product and an ‘ethical’ or organic one — because the difference is not in the appearance of the product, but how it was made.” – Mighty Good Undies website, 2018
B A R E F O R G O O D | I stripped down for the Bare for Good x Fashion Revolution campaign created by the geniuses behind Australian ethical underwear brand @mightygoodundie in support of the #fashionrevolution movement and fighting for a more transparent, sustainable and ethical fashion industry. I was extremely honoured to be involved in this campaign especially when I got to support an incredible brand with sustainable and ethical values at the forefront, and who recently achieved an A+ (for the 3rd year!) in the @baptistworldaid ‘Behind the Barcode’ report. You are revolutionists! Also a big thank you to the team behind this campaign + @mrspress and please check out the other epic ambassadors I was surrounded by! P.S If you’re in need of some mighty good undies I know just the brand ? The power is in our hands and together we can make a difference! Photography: @hellgreen Hair & Makeup: @jasminlo.beauty Ambassadors: @rachelrutt_ @marinadebris @iamjuliawheeler @chloechill @thebagman
The guys behind smart casual ethical tee company Citizen Wolf, co-founders Zoltan Csaki and Eric Phu, have created a sustainable and smart solution to a wasteful issue – custom-fit, laser-cut t-shirts. They set out to produce ethically-made t-shirts that perfectly fit different bodies and have ended up with an innovative tailoring service. According to its website, “every Citizen Wolf Tee is ethically custom made in their Sydney shop/factory and ready for delivery within 10 days. Welcome to smarter casual.”
For Fashion Revolution Week, they have taken the idea of transparency one step further and taking part in ‘Open Studios’. This weekend, they are opening their doors in Sydney to the general public to host Zero Waste workshops and show consumers how Citizen Wolf works. Tickets available here.
Transeasonal style… we've got you! The 3/4 sleeve womens and long sleeve mens tees available in organic cotton or merino wool. . . . . #smartercasual #likeawolf #citizenwolf #personaluniform #zerowaste #sustainablefashion #ecofashion #sydneystartup #ethicalfashion #tailoring #madetoorder #slowfashion #wardrobebasics #organiccotton #EastsideSydney #SydneyLocal
To celebrate their first birthday and Fashion Revolution Week, this “curated collection of sustainable monochrome clothing” is hosting a pop-up in Melbourne. The Founder and CEO Samantha Leigh set up eco.mono to provide an online marketplace for sustainable fashion, removing the barrier of accessibility for consumers whilst educating at the same time. What Sam has created, is a platform that sells beautiful clothing, that also happens to be ethically and sustainably produced.
?BIRTHDAY GIVEAWAY ? To mark our 1st Birthday (wow we old!) not only are we hosting an amazing pop-up which…OPENS AT 10 AM TODAY!! We're also doing an epic GIVEAWAY for you and a friend to EACH win a $100 eco.mono Gift Card to spend on what you like, when you like…SO WHAT DO YOU NEED TO DO? 1. Tag a friend that you want to introduce to some awesome ethical alternatives to fast fashion in the comments below 2. Both you and your friend follow @eco.mono 3. Sit back and wait for us to draw the winner. T&C's: There are two winners. Total of $200 Gift Cards ($100 for each person) available. The winners will be drawn on Friday 11th May and notified via Instagram messenger. If the winners do not respond within 48hrs there will be a redraw. This giveaway is run by eco.mono and not Instagram.
From every purchase from the pop-up, $5 will be donated to the Fashion Revolution Week Campaign. Brands such as Outland Denim are available, which recently received an A+ rating from the Baptist World Aid Ethical Fashion Guide.
“As pioneers in this industry, we are excited to be a part of this strong growing global movement for the improvement for all concerned in our industry from our people | planet & to ignite our creative passions.” – Pure Pod website, 2018
Our @fash_rev_ausnz & @cardifcollective event for the start of @fash_rev FashionRevolution & supporting sustainable, ethical & emerging designers | what a huge day & a beautiful sky on the way home ? #thankyou #ethicalfashion #imadeyourclothes #wemadeyourclothes #hautenative #ethical #slowfashionmovement #slowfashionmovement #australianfashion #emergingdesigner #canberrahandmade #canberradesigners #melbournedesigner #empoweringwomen #girlgang #business
To see more events happening in Australia and New Zealand, head to the Facebook page here.
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Title image credits: Photography by Alastair Strong. Creative direction and production by Alice Wilby and Khandiz Joni of Novel Beings. Styling by Matthew Needham, assisted by Rosie Harris. Make up by Melanie Christou. Hair by Betty Bee. Thanks to Sunbeam Studios and The Laundry Room. Featuring models Mao Miyakoshi, Rachel Callender and Freya Joy. Patches by Avery Dennison made with up to 90 percent recycled yarns.