Amilita the Label is an Australian eco-friendly fashion label from Byron Bay masterminded by fashion designer Sara von Trzcinski. As one can expect from a brand hailing from one of Australia’s original hippie seaside regions, the collections possess bohemian vibes in its use of colours, prints, textures and movement. However Amilita takes it up a notch, leaving the 60s behind and injecting modern aesthetics and simple silhouettes, to create women’s garments that are fresh and trendy, yet relaxed and comfortable.
The garments are ideal for the free-spirited fashion lover who prefers effortlessly chic meshed with a little rock edge. Amilita pieces are also versatile; so versatile in fact that the pieces can be worn to the farmer’s market and to the beach, but are still cool and trendy enough to wear to a bar for Sunday sessions or to a music festival. Team the garments with metallic jewellery, boots or heels, or simply wear them as is. Whatever you decide, you’ll look have other women asking: Where did you get that from?
Now to be clear, Sara didn’t start Amilita out as an eco-conscious brand but after learning the true cost of fashion, Sara decided to put her newly acquired knowledge to good use, creating their first ever sustainable fashion collection aptly called ‘Phoenix Rising.’
Even with this green sense of direction, sustainability is still a continuous work in progress, there is never a ‘perfect’ end goal since to create anything means using resources, but Sara is committed to doing the best she can to reduce her brand’s environmental impact. The aim is to create clothes that are kinder on nature and to the people making them.
So here’s why we’re impressed with Sara’s efforts and loving this brand: All production is done in small batches so no excess waste at the end of each season. The brand has switched to using sustainable fabrics such as certified organic cotton wherever possible. The brand also ethically manufactures its garments in a factory that has been audited and certified with the Global Organic Textile Standard (GOTS) and the Supplier Ethical Data Exchange (SEDEX). In addition, the factory also meets stringent Electrical Testing Labs (ETL) standards of safety and compliance.
Last but not least, this Australian brand is eco cool AF, not just in the let’s-save-the-environment kind of way, but in the I-want-what-she’s-wearing kind of way. And that’s how sustainable fashion ought to be if we really want it on mainstream shopping lists.