Ethical Fashion

5 Sustainable and Ethical Jeans Brands for the Hip, Not Hippie

5 Sustainable & Ethical Jeans Brands for the Hip, Not Hippie

Looking for a pair of totally “clean” jeans? Sorry to disappoint you, but there aren’t any. Each time a product is created, it uses up resources. The most sustainable pair of jeans? The ones that don’t exist!

However, if you must buy a pair of jeans and can’t find the perfect ones browsing second hand sites or visiting op-shops, we’ve summed up the most ethical and sustainable denim brands we know of – and that you should know about too.

1. AG Jeans

The denim designs at AG Jeans have been a favorite of style mavens and fashion influencers since 2000. The brand creates women and men’s jeans that are chic, classic staples with sophisticated sensibilities. Wear a pair of AG Jeans ethical denim out and about and its guaranteed to stop people in their tracks and ask: “Where are those jeans from?”

Each premium pair is responsibly manufactured and designed in Los Angeles and fits seamlessly into the modern, minimalist wardrobe.

Vintage styles and modern silhouettes are developed using high quality fibers that are soft and luxurious. Throughout its concept generation, sewing, and finishing, the entire manufacturing process weaves design expertise with environmental ingenuity.

To check out their ethically-made denim must-haves, visit

Ethical Denim Jeans Brands - AG Jeans

AG Jeans

5 Sustainable & Ethical Jeans Brands For Hip People, Not Hippie People

Ethical Jeans Brands - AG Denim

AJ Genes Ethical Denim Brands

2. Nudie Jeans

Swedish brand Nudie Jeans brings you timeless denim with its values in the right place. Think 100% organic cotton, Fair Trade accredited products and organic practices, not to mention its free repairs for your well-loved jeans. Who wouldn’t love  this denim brand? Their jeans are as trendy as they should be, matching their cool aesthetics with modern ethics.

Nudie also doubles down on the principles of quality over quantity by making durable and lasting denim, which means minimises waste and maximises long-term value to the customer. Wearing Nudie means you care about style, culture, and attitude – without destroying the environment.

This brand is coveted around the globe by men and women alike. To browse their unisex ethical denim collections, visit

6 Sustainable & Ethical Jeans Brands You Need to Know

Nudie Jeans

Nudie Jeans - 6 Sustainable & Ethical Jeans Brands You Need to Know

Nudie Jeans

6 Sustainable & Ethical Jeans Brands You Need to Know

6 Sustainable & Ethical Jeans Brands You Need to Know - Nudie White Jeans

Nudie Jeans

2. Monkee Genes

Monkee Genes are jeans with a conscience. Each pair of skinny and organic flex denim brings out the personal identity and rhythm of the wearer. This UK ethical jeanswear brand guarantees to embark on a whole new style adventure with each pair, creating the freshest designs and cuts so you’re as stylish as the jeans are sustainable.

For over a decade now, Monkee Genes have rallied their customers around the mantra No Blood, No Sweat, No Tears. Every pair of denim is sold with a tag that reads, “Everyone involved in the garment has been paid a decent living wage.” With their ethical values being promoted and worn publicly, there is no doubt this ethical and organic jeanswear brand will continue to be a powerhouse for decades to come.

Monkee Genes creates sustainable denim jeans for women and men. Browse the extensive range at

Ethical denim jeans - Monkee Genes 'Indigo Denim'

Monkee Genes

Ethical black denim jeans - Monkee Genes jeans

4. Nobody Denim

Founded in 1999, this privately-owned Melbourne-based premium denim brand is entirely designed, manufactured and marketed from Australia using the company’s own facilities and resources. Sold in over 120 retail outlets worldwide, Nobody Denim is accredited by the Ethical Clothing Australia standard is an ethical jeans brand that practices transparency and fair trade.

Need a pair of skinny fit, strategically ripped, day-to-night jeans? Check out their huge range at

5 Eco-Friendly & Ethical Jeans Brands For Hip People, Not Hippie People - Nobody Denim

5 Sustainable & Ethical Jeans Brands For Hip People, Not Hippie People - Nobody Denim

Nobody Denim

Nobody Denim - Ethical Jeans

5. The IOU Project

The IOU Project is pushing the boundaries of conscious fashion by building a bridge that connects consumers with their artisans. The team behind its success continue to create one-of-a-kind, sustainable, ethical and eco-friendly jeans and fashion, which is then sold through The IOU Project’s online store, and shipped to customers all around the world.

When you purchase a pair of denim online, you receive a tracking code where you can read the full story of your jeans. IOU allows you to read about the origin of the fabric, the craftsman who turn that fabric into denim and the design story behind each piece. This level of artisan involvement means that each pair of denim has a unique character and cares for humanity. Visit to to browse their denim collections.

5 Eco-Friendly & Ethical Jeans Brands - IOU Project

IOU Project

5 Eco-Friendly & Ethical Jeans Brands - IOU Project

Denim jeans aren’t just a necessary wardrobe staple; it’s a garment that’s ingrained into our daily lives so much so that it’s like our second skin. So if you prefer to look hip, not hippie, these are the ‘go to’ ethical and sustainable jeans brands to turn to.

Is there an ethical jeans brand we missed that should be on this list? Leave a comment below and we’ll make sure to check them out!

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About the author

Myraine Carluen-Policarpio

Myraine Carluen-Policarpio

Myraine Carluen-Policarpio is a seasoned writer, journalist, editor and researcher who also works as a Tertiary English Professor. When she's not writing for others, she's writing for herself over at her blog, Realities and Realizations.

1 Comment

  • One I would add to the list is Outland Denim! They train Cambodian women who have been rehabilitated from the human trafficking and sex industry to make high quality denim jeans. Each seamstress is trained in each aspect of making denim jeans and they are also taught how to sew other garments which helps their future employment prospects.

    They are committed to sourcing the most ethically and environmentally sound raw materials, from up cycled pocket linings to recycled packaging, and endeavour to verify the entire supply chain in alignment with the world’s best practices.

    I don’t work for outland denim but just wish more people knew about their fantastic mission!

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