Transparency Reports

Eco Warrior Princess Transparency Report October 2016

Written by Jennifer Nini

Judging by the messages we’ve received so far from readers, bloggers and ethical business owners, these transparency reports are a hit! It’s wonderful to know that people are getting value from them.

And what thrills me most is that some bloggers and conscious entrepreneurs are considering doing the same thing. Yay! The more transparency in business the better, I say. It goes a long way to helping the general population understand how ethical blogs and businesses operate and in turn, helps them appreciate the work and effort that goes into running a responsible brand that tries to minimise environmental impact and is led by a purpose greater than just making profit.

Anyway with that said, let’s get stuck into the numbers…

Website Traffic for October 2016

Here’s a snapshot of the Google Analytics Audience Overview for October:

Eco Warrior Princess Transparency Report October 2016

The data in the image is as follows:

  • Sessions: 13,685
  • Users: 10,900 (unique visitors to the site)
  • Page Views: 22,603
  • Avg. Session Duration: 00:01:50
  • Bounce Rate: 74.36%

Traffic Analysis

When we compare October’s traffic figures with September’s, we can see that the number of visitors has increased significantly, which means that Eco Warrior Princess is becoming a more popular destination for people seeking sustainable lifestyle ideas and ethical fashion tips and advice.

However with increased traffic, there has been a drop in time on site which is to be expected as many visitors are coming through “organic search”. When I look at the top 10 pages visited within the site, I can see that many of those are in fact “list posts” which means that people are landing on Eco Warrior Princess seeking out information or research on particular fashion items within a “list” such as ethical sleepwear brands, ethical activewear brands and ethical shoe bands (aside from the home page, the three most visited pages on the site cover these three topics).


Here’s the total income the Eco Warrior Princess website earned (not necessarily paid) for the month of October (in $AUD):

  • Google Adsense: $11.05
  • Sponsored Post/Paid Guest Posts: $814.43
  • Patreon Pledges/Reader Donations: $136.42

Total Income: $961.90

Our September income was $631.13 so this incremental increase is a good sign. Remember too that there may be exchange rate discrepancy when I convert US dollars to AUD as I calculate what has been earned in the month rather than what has been paid in the month.

Eco Warrior Princess Patreon

Income Analysis

This has been our biggest month ever in our 6 year history! Woohoo! Thanks to the ethical brands who have chosen to advertise on Eco Warrior Princess and our loyal supporters for their Patreon donations! I would never have thought we’d get to this point so quickly since setting the goal to achieve financial sustainability several months ago.

So how did we get here in the space of just 4 months?

Once I accepted the fact that accepting advertising dollars didn’t necessarily mean I had sold out, I learned to loosen up on the topic of monetisation. I learned that a sustainability blog also needs to be financial sustainable if it is to grow and have its content reach more people. Sponsored posts and paid guest posts has helped us cover team wages and operating costs and has allowed us to create more relevant posts for readers.

Now despite receiving lots of encouragement from people within the EWP community who get why we’re focussing on financial sustainability, it hasn’t all been rainbows and unicorns this month. We also lost a big Patreon supporter (who pledged US$100 a month) which was a major setback for us. I was totally gutted when I saw the email come through.

But the more I thought about it, the more I realised that the majority of pledgees are from loyal supporters who I am in constant contact with on social media. The Patreon pledgee we lost was someone I had had no dealings with prior to the pledge, and with no relationship established, it’s easy for a pledgee to make a clean break.

Anyway, after my initial shock, I decided I was okay with it. It was meant to be. Besides, I would rather have the support of committed community members and readers who value what we’re doing over those only seeking quick reward gratification.

Email Subscriber Stats

We continue to use Mailchimp for fuss-free email communication which helps us maintain regular contact with our readers and subscribers. Our total number of email subscribers for October:

  • New Subscribers: 964
  • Existing Subscribers: 1,833
  • Total Subscribers: 2,797

We are currently running a Synergy Organic Clothing giveaway which has has been by far one of our most successful giveaways, helping to attract a high rate of new subscribers.

Synergy Organic Clothing x Eco Warrior Princess

Enter our giveaway to win a $100 e-voucher to spend at Synergy Organic Clothing.

Overall thoughts

While I’m a little sad about losing a Patreon pledgee, the team and I are bolstered by all the positive things that have happened in October such as the increase in website visitors, the huge jump in email subscribers, the support we’ve received about these transparency reports and the kinds words from readers about the consistent and relevant articles we’re publishing to raise sustainability awareness.

And while we didn’t earn anything from affiliate marketing in October, I have signed Eco Warrior Princess on with affiliate marketing sites such as where we have now enrolled in affiliate programs to support conscious brands like Warby Parker and Miessence. But don’t worry, not every post will be pushing an ethical brand that we’re affiliated with. I’d hate for Eco Warrior Princess to become just another glorified online product catalogue like other eco blogs and websites!

So here’s to a great October! But we’ve now got our sights set on having an even better November. And hopefully one day in the near future I will finally draw a wage from this 6 year old sustainability blog. Can’t wait!

If you value our work perhaps you can spare US$1 a month to support us in our mission to be the change and spread the sustainability message far and wide? We also have some rad rewards for our pledgees. Head to our Patreon page for more details.

Now over to you: Are you an eco blogger or run a conscious business? Is your business financially sustainable or are you having challenges too? We’d love to hear your story so please leave a comment below.

Click here for a running tally of our gross income.

Disclosure: This post contains affiliate links. The monies collected helps us to continue providing free content to our readers and allows us to pay fair wages. For more information, click here.

Enjoyed this post & want to show your gratitude? Then please support Eco Warrior Princess on Patreon!

About the author

Jennifer Nini

Jennifer Nini is a writer, activist and the founding editor of Eco Warrior Princess. In 2010, after studying Fashion Business, she launched Eco Warrior Princess to explore her interests in fashion, politics, social justice and sustainability. Jennifer is also the founder of The Social Copywriter, a digital agency harnessing the power of copywriting and content marketing to help mindful businesses reach more people. When she's not perfecting a sentence or coaching business clients, you will find her at her certified organic farm reconnecting with nature.


  • Woohoo! Congratulations. This was one of my best months ever, as well, due to a combination of sponsored posts, affiliate income, and outside work I got through my blog’s reputation. I’m not doing this full time, but it’s been helpful to have supplemental income to support my low wage nonprofit job, and I’ve been working with companies I really believe in.

    • Thanks Leah! And congrats to you too! Sounds like you’ve found an ideal situation that works for you, yay! Yes without my content marketing agency I would never be able to cover all costs – but my hope is that this blog will eventually stand on its own two feet without financially depending on my other business 🙂

  • Jennifer, thanks for sharing, it’s wonderful that things are going in the right direction for you. I really enjoy reading your transparency reports: with the abundance of information online some things are still hidden from the public.


    • Thanks Natalie! It’s a lot of work what we do and it’s nice to get some financial return on the huge investment in time, resources and wages. While we have a long way to go, and particularly for me as I am yet to draw a wage, seeing things move in a positive direction makes all the hard work worthwhile 🙂

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