Transparency Reports

Eco Warrior Princess Transparency Report September 2016

Written by Jennifer Nini

When I read Business of Fashion’s 10 Commandments of New Consumerism and noticed that transparency was first on the list, I gave myself a pat on the back.

These blog transparency reports are on par with current business trends and that puts Eco Warrior Princess at the forefront of ethical blogging practices.

Anyway enough self-congratulating, let’s get down to the numbers…

Website Traffic for September 2016

Here’s the Google Analytics snapshot for September:


The data breakdown for the month (as shown in the above image) is as follows:

  • Sessions: 10,343
  • Users: 8,162 (the number of unique visitors the site had)
  • Page Views: 17,624
  • Avg. Session Duration: 00:02:04
  • Bounce Rate: 73.13%

Traffic Analysis

You will notice in the image above that for four days early in the month, we had hosting issues and thus were unable to capture data. Four days of lost data skews the monthly results. It could explain why our bounce rate increased and our traffic visitors and sessions remained stagnant.

Frustrating when these things happen but nothing I can do except to move onwards and upwards!


Here’s the total income the blog earned (but not necessarily paid) for the month of September (in Australian Dollars):

  • Google Adsense: $14.44
  • Boody Affiliate: $35.53
  • Sponsored Post: $350.00
  • Patreon Pledges/Reader Donations: $231.16

Total Income: $631.13

This is by no means a stellar performance for a blog that’s been around for six years but compared to our August income of $2.49 is a massive improvement. Please also keep in mind there may be some exchange rate discrepancy when converting Patreon pledges from USD to AUD.


Income Analysis

Eco Warrior Princess is a blog about sustainability, but it needs to be financially sustainable too. I had a cathartic moment a few months ago after a meltdown caused by working long unsustainable hours in my other business to support the demands of Eco Warrior Princess.

I realised that if I wanted to avoid burnout then I would have to be open to monetisation. If I am to sustain our blogging activities, pay fair wages and keep the content free, blog sponsorship and advertising is a necessary evil.

I had been reluctant to participate in affiliate marketing because of my concern about promoting materialism. Since sharing my dilemma, I have received much encouragement from readers who support our need for affiliate relationships.

Boody affordable cheap bamboo ethical clothing.jpg

So in September we partnered with Boody an Australian-based ethical brand that makes affordable clothing. We agreed to this affiliate partnership for September only, and although it wasn’t a substantial amount of money, some earnings is better than nothing. We also published a sponsored post for our friends at Purple Mango.

And although we don’t have full control over the type of ads displayed, we did earn some money from Google Adsense too.

But by far the biggest contributor to the increase in earnings was… our readers! Thank you, thank you, thank you! When reader Nicole Robertson suggested we create a Patreon page to ask fans to make a pledge and show their support, I didn’t expect that we would receive anything at all. In less than two months, we’ve had 16 people make pledges in support of the work we’re doing. Although far from covering total expenses, has at least helped to cover a portion of team wages.

Still pinching myself that you care enough to donate! Thank you so much!

Email Subscriber Stats

We use Mailchimp for fuss-free email communication because keeping in touch with readers is essential if we want the sustainability movement to grow. Total number of email subscribers for September:

  • New Subscribers: 166
  • Existing Subscribers: 1,667
  • Total Subscribers: 1,833

We are currently running a giveaway promotion which is helping to attract new subscribers.


Overall thoughts

I’m thrilled at the progress we’ve made so far and particularly with the success of our Patreon page. I no longer feel the huge financial burden to cover the site running costs on my own as seeing the number of pledges we’ve received in such a short period of time has given me hope that we will eventually cover all expenses.

And I’m hoping in the near future, I might finally draw a wage too!

If you value our work and want to keep Eco Warrior Princess as ad-free as possible, perhaps you can spare US$1 a month and pledge your support on Patreon if you haven’t already?

Now over to you: If you’re an ethical blogger or run an ethical business, how are you showing your commitment to transparency? Feel free to leave a comment below!

Click here for a running tally of our gross income.

Disclosure: This post contains affiliate links. The monies collected helps us to continue providing free content to our readers and allows us to pay fair wages. For more information, click here.

Enjoyed this post & want to show your gratitude? Then please support Eco Warrior Princess on Patreon!

About the author

Jennifer Nini

Jennifer Nini is a writer, activist and the founding editor of Eco Warrior Princess. In 2010, after studying Fashion Business, she launched Eco Warrior Princess to explore her interests in fashion, politics, social justice and sustainability. Jennifer is also the founder of The Social Copywriter, a digital agency harnessing the power of copywriting and content marketing to help mindful businesses reach more people. When she's not perfecting a sentence or coaching business clients, you will find her at her certified organic farm reconnecting with nature.


  • Thank you for sharing these.
    I am committed to transparency, but since my personal blog is just a hobby, I feel no need to disclose that I earn next to nothing.
    But for my other sustainable online business, Sustain Daily, we plan on publishing our one year financial spendings and earnings for all to see. Especially because we have accepted donations from day one. I truly believe in building financially sustainable business as well.
    Good luck going forward.

    • Thanks Johanne for the support. I’m confident that Eco Warrior Princess will be financially sustainable in the longer. How is Sustain Daily going? Sounds like you’re in partnership with others on this one? Look forward to hearing more about your online business 🙂

        • How exciting! How do you manage all that you do? I’m always keep to learn tips from people and how they balance competing demands, particularly as I have a lot going on and am open about my struggles with juggling it all. Look forward to hearing how it all comes along for you and if you ever need support, feel free to join our Mindful Boss Ladies group on Facebook 🙂

  • Hi Jennifer,

    This is a great initiative in terms of living your values. But it’s also useful for an up-and-coming blogger to see what it takes. I am funding my own passion project, but I know I need to monetise some of it to cover costs. Anyway, thanks for sharing!

    • So wonderful you’ve found the transparency report useful! You sound like you’re motivated to monetise and you’re doing the right thing arming yourself with as much knowledge as possible. I’m certain you will have an easier journey than I. Keep us posted on your journey though! 🙂

  • Wow Jen, that is so wonderful. I have had my Patreon page for more than 6 months, and still not a cent. But my readers still buy my eBooks, for which I am eternally grateful.

    My most effective affiliate program is Skimlinks
    Full disclosure- if you use this link to join Skimlinks I will receive a referral benefit. But I only recommend them because they are so effective. Once you’ve installed the code you your site, you don’t need to customise any of the product links you refer too. People tree is the main brand I promote through them, but I write about them a lot, and any of my old posts that linked to People Tree automatically became affiliate links when I installed the widget. This is the only affiliate program that I get regular payments from. So if you are interested in check them out, please you my link above. It would help me out, as well as you 🙂

    • Thanks Summer! It’s so wonderful to get support isn’t? I feel like it legitimises my work somehow even though I’d known for a long time how much value I give, the Patreon pledges somehow makes it more real. And thanks for your donation too! I will definitely have a look at Skimlinks and thanks for your full disclosure too. I will definitely use your link if I proceed 🙂

  • Hi Jennifer! You’re truly an inspiration. I am currently working on a project to bring forth and highlight sustainability in the fashion industry. Myself, along with 4 others just hosted a Fashion Event which showcased 3 designers. We expected 30-40 people and got 250+ to attend! It’s amazing to see how much people are interested in sustainable lifestyle. With that, I am hoping to start a personal Ethical Fashion Blog as well. Maybe one day I will be lucky enough to cross your path and we can chat.

    Keep up your amazing work!

    • Hi Briana! Thanks for sharing your story. I’ve been writing in this space for many years and have witnessed the growing interest in sustainability. What you’ve shared proves to me that sustainability is slowly being embraced by the mainstream. One day it will just be part of our norm and we won’t need to call it ‘sustainable lifestyle’ or ‘sustainable fashion’. And yes please do get in touch if you find yourself writing/blogging about this xx

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