Blog Musings

Why I Won’t Use Anti-Wrinkle Creams

Written by Jennifer Nini

If I were going to guess how many strands of grey hair I have on my head, I’d take a punt and say about a hundred.

I could have more or I could have less, but the point is that I have them. And the numbers are growing each year.

I always have the option to dye my hair of course, but I don’t. There are eco-friendly hair dyes available but I really don’t care all that much to do anything about it. If half my head was going grey, I may reconsider, but I highly doubt it. I embrace getting older and have really enjoyed observing my body change over the years.

A couple of months ago, while getting ready for a client meeting, I spotted my first eye wrinkle. There it was, in the corner of my left eye, a single fine line.

I didn’t feel disappointment. I didn’t feel shock. I didn’t feel upset.

But strangely, I was a little weirded out. A wrinkle is a real sign that you’re getting older. More real than getting grey hair in my opinion. Now while it was a tad confronting at first, I quickly got over it.

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I remember calling out to my fiance at the time and telling him I’d found my first wrinkle. Ben gave me a hug as a warm welcome into his world (he has crows feet around both eyes).

Now finding a wrinkle is cause for many women to frantically seek out anti-ageing products. Other women may even consider Botox. But to me this is illogical. I don’t believe in trying to fix an unpreventable problem. We’re all going to get old and that’s just a fact of life.

Jennifer Nini ethical fashion blogger

Jennifer Nini ethical fashion blogger

If you want to slow down the ageing process keep out of the sun and eat plenty of raw whole foods. While you’re at it, you may as well quit having any sort of expression as that’ll cause wrinkles too. So forget smiling, forget frowning; just don’t move one single facial muscle!

But try as you might, doing these things won’t prevent you from getting wrinkles. You’re human and it will happen. Just accept it.

I also refuse to purchase anti-ageing products and anti-wrinkle creams because I don’t believe beauty companies should profit from women’s irrational fears about ageing. It’s just another one of my simple acts of feminist defiance.

So the wrinkle issue was dead and buried not too long after I found it.

But then a couple of days ago something happened that reminded me again just how fearful women are of ageing.

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Jennifer Nini ethical fashion blogger Eco Warrior Princess

Top: Second-hand gift from my sister-in-law | Photographer: Ben McGuire

Here’s what happened…

While putting my hands to my face (and squishing my skin as I did so) whilst talking to mum about my work in digital content marketing, mum out of nowhere tells me to “stop doing that to your face or you’ll get more wrinkles”.

Can you believe that!? I stopped what I was doing to my face of course, not because I care much about wrinkles but because I’m hardwired to follow mum’s orders.

However this incident has only intensified my concern about women’s fears about ageing, and more specifically, my mothers’.

So I want to know: How do you feel about getting wrinkles and getting older? Horrified? Freaked out? Feel free to leave a comment. Would love to know what you really think about women’s obsession with ageing.

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About the author

Jennifer Nini

Jennifer Nini is a writer, activist and the founding editor of Eco Warrior Princess. In 2010, after studying Fashion Business, she launched Eco Warrior Princess to explore her interests in fashion, politics, social justice and sustainability. Jennifer is also the founder of The Social Copywriter, a digital agency harnessing the power of copywriting and content marketing to help mindful businesses reach more people. When she’s not perfecting a sentence or coaching business clients, you will find her at her certified organic farm reconnecting with nature.


  • Interesting article Jen.

    You know me – while I have quite a few extra years on the clock than you – I’ve never really worried about aging. I’ve never really been a “hair, nails and heels” girl….I’d rather be in jeans and boots and mud up to my elbows than wear makeup and nail polish.

    As for wrinkles – I look at my sister who is 2 years younger than my 48, I see the creases around her eyes, her smile lines, and I wonder if all the “goop” she’s put on her face over the years has given her more or less wrinkles than me?

    For me – it’s years of experience, and experience of years.

    As for the grey hairs, one thing nobody ever mentioned was that they don’t only go grey on your scalp!

    So, for me, wrinkles aside, I’m just going to keep on shining my little light – I think our contribution counts for way more than our smile lines and grey hairs.


    • Mel this is why I adore you. Because you just get it. You are unpretentious. You are real. Your priorities are all in order. Wonder how long it will take for the rest of the sisterhood to catch up…? LOL!

  • Hi Jen,

    I’m in my early 50s, I have grey hairs which I dye with natural henna and they become bright red which I love, it reflects who I am. I have wrinkle around my eyes and mouth. I use my home made natural face creams and cleansers and to me these wrinkles show that I am alive and I love, the frowns, the stress and the smiles and loving that I have given and received is much more important than looking ten years younger. I will not use commercial products and I never eat processed foods, this keeps me healthy inside and out.

    • Yes! What we contribute to the world is so much more important than how we look. How wonderful you create your own creams and cleansers! I will definitely take a leaf out of your book one day. I hope that wherever you are, that you have influence around young women as it’s so important that we shine the light to others, so that others may learn to love and accept themselves as they are too 🙂

  • Interesting post. I am forty this year and will definitely be celebrating it in a big way. Getting old is the best (when you consider the alternative). I don’t use any sorts of creams on my face, I prefer to try and just eat clean and be happy as I think that is the best way to stay young, although I do admit to dying my hair! I also think age is very much about your outlook, I know people who seem old at 30 and others who seem young at 70.

    • I would never have guessed that you were that age Ceri if you hadn’t told me. It’s true it’s all about outlook. Some older women I know are so full of life and their energy is infectious. Young spirits! So wonderful to know that there are women out there (like you) that embrace getting older. It’s refreshing. I remember being the only one of my friends who really enjoyed turning 30. Even if you paid me a million bucks I would never go back to living through my 20s again. Getting older and finding my authentic self is an experience that I’ve cherished a whole lot more xx

  • Hi Jen, have just discovered your blog and am thoroughly enjoying these articles. As a child I rebelled against my mother’s obsession with make-up and being all dressed up before she even left her bedroom, although now I realise it was mostly imposed upon women of their generation. I was one of the very few teenagers that DIDNT want to put makeup on!

    I am now 51 and have realised that inner beauty is what it is all about. You can meet a woman beautifully made up but if she is shallow and selfish she will have few friends. You can meet a woman that looks older than her years, but is genuine and caring, and people would rather spend time with her! If women spent half the time and money they spend on ‘beauty’ products on enhancing their inner beauty instead, this world would be amazing.

    Keep up the great blog 🙂

    • Hi Mandy,

      Thank you so much. I am really glad you found me! I used to think I was the only one thinking these things and in the process of writing and publishing my thoughts for all to read, realise there are so many people, like you, who feel the same way. Love the internet for providing us like-minded folk to connect 🙂

      Great point about your mother; in fact mother’s don’t often realise how much they influence us, either towards the beauty ideal or away from it from their behaviour. In fact, other women don’t realise how much they influence other women too. One of my writers recently wrote about beauty pageants and there was a lot of discussion to come out of that. I was raised with parents who watched Miss Universe religiously each year but I always found the whole thing contrived, and I still do. So I wholeheartedly believe the same as you; more time cultivating inner beauty and less time on the physical appearance and goodness knows what the world would look like. Perhaps this world peace they keep referring to would actually be in our grasp…! LOL 🙂

  • Hi Jen, I came across your blog yesterday and have been scouring the pages (still haven’t finished 🙂 ).
    I just turned 45 in Feb and I work in the film industry which we know is all about beauty, non aging, youthfulness and no wrinkles! Seeing these beautiful men and women behind the scenes with so many insecurities about their looks and the competitiveness between old and young (not all of them I know) has just solidified that what I am doing is right.
    I rarely wear make-up, although I go nuts at Halloween (that starts to be art) and I have an 8 year old daughter that I want to teach to love every part of her body, face, blemishes and when she gets them, wrinkles. I don’t complain about my body in front of her (I like my body) and if I say anything it’s about why I like the way something is. My boobs aren’t perky like a 25 year olds but I breast fed for 1.5 years, I have a little pooch but I like chocolate and sweets ;), my wrinkles are mainly from smiling and they tell my story.
    I suppose my point is the same as yours, that no matter how much beauty and “perfection” (my daughter and I have consciously taken this word out of our vocabulary) you have on the outside, the glow comes from within and no amount of makeup, fillers or surgery can mask this.
    Thanks for writing your blog, I will be following along 🙂

    • Hi Jen! So glad you liked the piece and that you’ll be following along. I can imagine that your firsthand experience of seeing physically attractive people have insecurities is eye-opening. It’s eye-opening just hearing about it! If I ever have a daughter I will take a leaf out of your book; I think what you are doing is inspiring. Teaching her to love and value herself as she is. I wish that for all young girls everywhere and hope they have mums who are taking a strong lead in this area, like you. Imagine if girls (and boys too) were raised with self-acceptance, self-love and a focus on cultivating inner beauty and character? The world would look very different indeed. Keep up the wonderful work! You’re on the right track! 🙂

    • Each to their own. I don’t buy into anti-ageing as the truth is, that can only really be done through cosmetic surgery. So I suggest lots of raw organic whole foods, keeping out of the sun, drinking plenty of water, meditation, yoga and plenty of sleep 🙂

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