Ethical Fashion

Urban Hippie // A Future Threads Project

Written by Jennifer Nini

Top: Rex Loves Vintage / Skirt: Eva Cassis / Shoes: Model’s own

Dress: Kowtow available at Eco Bird / Jacket: The Social Studio / / Necklace: Andean Collection available at Eco Warrior Princess / Shoes: Model’s own

Top: Terra Dea available at Eco Warrior Princess / Skirt: Once Worn, Twice Loved / Necklace: Andean Collection available at Eco Warrior Princess / Shoes: Model’s own

Top: Tluxe / Skirt: Rex Loves Vintage / Earrings: Andean Collection available at Eco Warrior Princess

Dress: Eva Cassis / Shoes: Model’s own

I am a hippie at heart. But I don’t look like one.

I don’t have very long messy golden hair. I shave my underarms. I wear make up. And I prefer wearing two-inch heels.

So for our first fashion shoot, we wanted to dispel the image of a stereotypical hippie and modernise the concept. Needless to say, given our personalities, it was a very relaxed and down to Earth photo shoot which was perfect for a sustainable fashion shoot really.

Our first sustainable fashion collaboration for the Future Threads Project was an exciting experience for Megan O’Malley, founder of Rex Loves Vintage and myself. Megan played stylist, her tall, sickeningly gorgeous friend played model whilst I played the role of photographer.

And I know I can be a little extreme at times with my sustainability ideals and pro vegetarianism however looking over the images I really think we made eco fashion more palatable for the wider audience.

There was no sight of dread locks, tie dye or bare foot goodness. There were also no divas. No tantrums. None of those fashion shoot nightmares. Just good old fashioned light-hearted fun. My favourite type of creative atmosphere!

We hope you like love the images and we hope that it encourages you to avoid the boring, sterile shopping center in favour of the independent, sustainable designer.

Fingers crossed! Here’s hoping! xx

[Photographer Jennifer Nini Stylist Megan O’Malley  Model Kate Schmidt Make-up Miss Aimmey]

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About the author

Jennifer Nini

Jennifer Nini is a writer, activist and the founding editor of Eco Warrior Princess. In 2010, after studying Fashion Business, she launched Eco Warrior Princess to explore her interests in fashion, politics, social justice and sustainability. Jennifer is also the founder of The Social Copywriter, a digital agency harnessing the power of copywriting and content marketing to help mindful businesses reach more people. When she’s not perfecting a sentence or coaching business clients, you will find her at her certified organic farm reconnecting with nature.


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