Ethical Fashion Musings

Are you a Victim of Fast Fashion?

Written by Jennifer Nini

Recently I wrote a blog post titled “The Human Cost of Fast Fashion” about the Rana Plaza Factory Collapse in Bangladesh. For those of you who didn’t get a chance to read it, I encourage you to do so here.

I wanted to follow up on this post and put together a list of ways you as a consumer could help to create change in an industry notorious for the exploitation of our world’s poor and wreaks havoc to our environment.

So here’s what you can do to help create change and make a difference:

Sign the Avaaz Guilt Free Clothing Petition

Avaaz is an online movement that brings people-powered politics to decision-making around the globe. By signing this petition and other petitions on the Avaaz website, you will join 21 million members across the world doing their bit to create positive change.

Join the People Tree Rag Rage Campaign

People Tree pioneers sustainable, ethical and fair trade fashion and so the team launched a campaign to make retailers accountable and have the Bangladesh Fire and Safety Agreement enforced. Buy signing this, petitioners agree to reduce consumption of  fast-fashion and buy fair trade and second hand clothing and accessories.

Photo credit: Diego Torres Silvestre

Sign Ms Wanda’s the 1% Campaign petition

Ms Wanda’s Wardrobe is a not-for-profit organisation based in the UK that brings ethical and sustainable fashion information to readers and also campaigns for change in the fashion industry.

Share the Message

This is pretty straight forward. Use your social media platforms such as Twitter, Instagram and Facebook to share these campaigns with everyone you know.

Buy Less, Choose Well and Make it Last

Vivienne Westwood came up with the fashion quote of the millennium when she uttered these words. And as a consumer if you follow this wisdom by looking at the garment labels, researching what they are made of and where they were made, and purchase sustainable, well made quality products, you will be doing more than enough to slow down our fast fashion industry.

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About the author

Jennifer Nini

Jennifer Nini is a writer, activist and the founding editor of Eco Warrior Princess. In 2010, after studying Fashion Business, she launched Eco Warrior Princess to explore her interests in fashion, politics, social justice and sustainability. Jennifer is also the founder of The Social Copywriter, a digital agency harnessing the power of copywriting and content marketing to help mindful businesses reach more people. When she's not perfecting a sentence or coaching business clients, you will find her at her certified organic farm reconnecting with nature.


  • Social media is such a great way of getting word out about these campaigns and raising awareness about the issues. Great that over 1m have now signed the petition for brands to sign the Bangladesh fire and safety agreement and H&M and Zara have now agreed to sign the Bangladesh fire and safety agreement. It’s a start…

    • Yes indeed, I agree that it is a fantastic start! But there’s still a long road ahead of us. Our economies are built on consumption, waste and in everything we purchase, especially technology, there is such a thing as planned obsolescence… Taking a stand through fashion is still just scratching the surface of a much deeper systemic problem… So yes starting with fashion is great, but let’s not stop there!

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