Musings Work & Career

Generationalisation Y

Written by Jennifer Nini

I’m not just a stereotype, I’m an individual too!

Photo by DonkeyHotey


Yes I admit it. I’m part of Generation Y. But I don’t see a problem in it. Here’s why:

Research shows that we are a generation that is more accepting and tolerant of cultural, religious and sexual differences
We are a group of ‘experiencers’ and we make the most of what life has to offer
As we have grown up with TV advertising and mass marketing, we are weary and cynical of it
Although many of us don’t follow an organised religion, we are more ‘spiritual’ in our view of life
We have the view that we ‘work to live’ not ‘live to work’
We are technologically savvy (I love love love iPhones and Skype)
We are more adaptable to change and more team oriented (we want to work collaboratively and have fun at work!)
If we’re unhappy about work, we just change jobs rather than just ‘dealing’ with it like our parents would
There are some things about the research on Generation Y that don’t fit with who I am – namely the generalisation that we are lazy and have attention deficit disorder – although come to think of it, I have never seen my younger sister (who also happens to be a Generation Y-er) watch an entire movie without SMS‘ing (in the cinema) or Facebooking on her laptop (when we’re watching a DVD at home).
So if you want to find out more on this subject, I recommend the Herald Sun article ‘A-Z of Generation Y’. It’s an interesting read, but I would still take it with a grain of salt -stereotyping a person before you get to know that person is a sin in itself!

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About the author

Jennifer Nini

Jennifer Nini is a writer, activist and the founding editor of Eco Warrior Princess. In 2010, after studying Fashion Business, she launched Eco Warrior Princess to explore her interests in fashion, politics, social justice and sustainability. Jennifer is also the founder of The Social Copywriter, a digital agency harnessing the power of copywriting and content marketing to help mindful businesses reach more people. When she’s not perfecting a sentence or coaching business clients, you will find her at her certified organic farm reconnecting with nature.


  • We hate you Gen Y’s!! You want everything for free!

    Just kidding 😉 I’m enjoying reading your blog posts.

    Whats the cut-off year between Gen X & Y anyway?

  • Thanks for the support and for reading my “ramblings”!! I would like to say that the cut off year is after 1982 (because that’s when I was born) but the general consensus is that a Gen Yer is anyone born after 1980… doh!

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