Who is Eco Warrior Princess?
Glad you asked!
My name is Jennifer Nini and I am the original Eco Warrior Princess. I founded this eco fashion and green lifestyle website back in 2010, yes long before it became “cool” to care about sustainability (please move on if you think it’s a fad, this green platform is not for you…!)
When I began this website, I was a lone blogger – writing, ranting, raving and basically using my comms skills to draw attention to the stuff that really matters. Stuff I felt didn’t get enough broadcast time with traditional media or in social conversations.
When I launched it, it was only my close family and friends reading it. But then over time, it grew and grew. And now we have a team of people who help carry out the mission of Eco Warrior Princess: to be the change.
Now as you may have guessed by its title, this website raises awareness of the social and environmental impacts of the fashion industry, promotes responsibly-made fashion, advocates policy that is beneficial to our environment and inspires the masses to “go green.”
As for me, I’m originally from Melbourne (Australia) and was called to “The Good Life” which is why I now live in a rural area I lovingly refer to as The Middle of Nowhere, Queensland. You can learn more about what transpired the tree change decision here.
As part of our commitment to blog transparency, and to help readers and advertisers understand just what makes this website tick, I began publishing income transparency reports.
Here is a quick snapshot of the website’s key metrics to give you a better understanding of our popularity and influence (as at April 28 2017):
- Monthly users: 24,596
- Social media followers: 31,782
- Email subscribers: 3,956
- Pageviews: 45,340
- Sessions: 29,670
- Session duration: 0:01:38
As seen in…
We have NEVER paid to feature in any website, online publication, newspaper or magazine. We have been featured based on merit alone and this is something we are extremely proud of.
Now you may have seen us in green websites, ethical fashion blogs and sustainable lifestyle magazines, but most notably Nature & Health, Peppermint Magazine, Eluxe Magazine, the Daily Mail, Sydney Morning Herald and The Good Trade.
To view a current entire list of online and offline publications including magazines and newspapers, we’ve featured in, check out our Press page.
Wearing different hats…
Like most modern women, I juggle many activities. Luckily all areas of my life are interconnected and aligned to my values:
- I am the Editor-in-Chief of Eco Warrior Princess,
- I am the founder of The Social Copywriter, a digital content marketing and copywriting agency for socially responsible businesses,
- I am a member of the Ethical Fashion Forum and the National Association for Sustainable Agriculture Australia (NASAA),
- I co-own a certified organic farm in regional Australia,
- and I am also the administrator of a closed Facebook group called Mindful Boss Ladies.
Here’s a two-minute video about how Eco Warrior Princess began:
Other ways to connect with me…
This website is as much my ‘home’ as my physical home but I’m also an active member of the online eco-friendly lifestyle communities. If I’m not on here, you’ll find me at my favourite social media hangouts Facebook, Twitter, Instagram and Pinterest.
Keep in touch…
I hope this website inspires you to go green and take action to make this world a better place. If it does, send me an email and let me know! I enjoy getting love letters 🙂
Or if you’re keen to work with me and have a genuine interest to help improve this world, please check out our Patreon page first so you get a real understanding of just how this website operates. You can also download our media kit here.
Media & Press requests…
I am available for:
- Press and media interviews
- Commentary on sustainable lifestyle, off-grid living and ethical fashion
- Speaking engagements and panel moderation
You can contact me directly at email@example.com or via the contact page.