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‘The Force’ Goes Sustainable: Po-Zu Launches the Star Wars Shoe Collection

‘The Force’ Goes Sustainable: Po-Zu Launches the Star Wars Shoe Collection

Good news for all Star Wars fans! Ethical shoe brand Po-Zu, in collaboration with Lucasfilm, has launched their new line of Star Wars inspired footwear.

And of course, the whole collection is made from entirely sustainable materials – sustainable cotton, coconut fibre, vegetarian tweed, etc.

Upping the cool factor is the fact that their collection includes official replicas of the footwear worn by the main characters in Star Wars: The Force Awakens. You now wear the shoes of Rey, Finn, Poe and Chewie. Or choose the shoes inspired by BB-8, the Stormtroopers and the Resistance. Indeed, there is a pair of shoes made for every Star Wars fan and for every member of the family. The collection is available for men, women and children.

Sven Segal, founder and CEO of Po-Zu describes the Star Wars footwear as “a collectible but also highly wearable.” According to him, “We wanted the shoes to resonate with the Star Wars community whilst also being commercially designed by incorporating some strong trend-led cues.”

What makes the collection great is that it brings to the table Po-Zu’s advocacy for sustainability and ethical fashion. As Kate Osborne, Po-Zu’s PR and marketing officer said, “We are excited about the collaboration because it helps us bring the craftsmanship [of Po-Zu shoes] and [the issue of] sustainability into the Star Wars community.”

‘The Force’ Goes Sustainable: Po-Zu Launches the Star Wars Shoe Collection

‘The Force’ Goes Sustainable: Po-Zu Launches the Star Wars Shoe Collection

Po-Zu Star Wars Shoe Collection

Polly Cunanan Eco Warrior Princess journalist with Kate Osborne, Star Wars Shoe Collection Launch

Eco Warrior Princess journalist Polly Cunanan with Po-Zu’s PR & Marketing Officer Kate Osborne

This observation is shared by Safia Minney, the managing director of Po-Zu who noted that “this is a great opportunity to mainstream sustainable footwear, ethical business practice and make Po-Zu the go-to ethical footwear brand.”

Aside from the Star Wars collection, Po-Zu has also given a sneak peak of its Mainline collection, featuring espadrilles made from chrome-free and vegetable tanned leather; wedges and sandals made of Piñatex™ or leather from pineapple leaves with eco microfibre lining and cork and natural latex footbed; as well as sneakers or trainers made of organic cotton canvas with eco microfibre lining and coconut husk foot mattress.

Po-Zu AW17 Sneaker Silver Life Mainline ethical shoe collection

‘Silver Life’ Sneaker Po-Zu AW17 Mainline collection

Po-Zu AW17 Heath Black Gold Sneaker - Ethical sneakers

Po-Zu ‘Heath’ Black Gold Sneaker

Po-Zu AW17 Liv Tan Life Ethical shoes

Po-Zu Liv Tan Life Shoe

Fighting the dark side of shoe fashion

Established in 2006, Po-Zu started from a back room of a small house in Islington, London. Its shoes were made in Glastonbury, at one of the remaining shoe factories in the United Kingdom.

The company has established Better Shoes Foundation in 2016 to promote sustainable practices in the footwear industry. Sustainable Brands reported that used shoes are oftentimes chucked to landfills, with less than 5 percent recycled. What’s more, shoes are tanned with chromium, one of the leading causes of pollution.

As part of its commitment to ethical manufacturing processes, Po-Zu is working with an eco-friendly factory in Portugal. It is in this small factory that Po-Zu shoes are crafted and handmade beautifully as can be seen in the video below.

Po-Zu is currently ranked as the top Ethical Shoe Brand in the UK by the Ethical Company Association. It has also received the ‘Fashion Worked’ Best Ethical Label Award from the Ethical Fashion Forum. It has cemented itself as firmly against modern slavery, fighting against questionable supply chain labor practices.

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About the author

Polly Michelle Cunanan

Polly Michelle Cunanan

Polly Michelle Cunanan is a results-driven media and communication expert with over 15 years of experience and proven track record in working with the Philippine Government and donor agencies such as the USAID, World Bank, UN-FAO, ADB, European Union (EU) and media. Political and strategic communication, messaging and campaigns are among her expertise. She spearheaded the communication program on the Bangsamoro peace process which led to a conducive environment for the signing of the historic Comprehensive Agreement on the Bangsamoro between the Government of the Philippines and the Moro Islamic Liberation Front. She is a graduate of BA Broadcast Communication from the University of the Philippines and has completed the academic requirements for MA Communication Research from the same university. She is a UK Chevening scholar currently studying MA International Public Relations and Global Communications Management at Cardiff University.

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