The Virgin Australia Melbourne Fashion Festival (VAMFF) is an annual celebration of all things fashion-related. This year it runs from March 1 – 19.
As one of the largest fashion events in Australia, the VAMFF showcases the work of many of Australia’s fashion talents, from emerging designers through to their more established counterparts, and features beauty events, styling workshops, forums and much more.
But what we’re really excited about, is seeing the sustainable fashion collections.
Lush Terrain is one such eco fashion event, and one in which Eco Warrior Princess has been invited – and will be attending – this year.
Date: March 2
Time: 7pm – 9pm
Location: Fitzroy Conservatory
Cost is $25 per ticket. Get yours at Eventbrite.
Part of the VAMFF offsite runway series, Lush Terrain will feature collections from the following five designer brands: Surrender Yoga, EDITION by Alice Sutton, Heidi Hibberd, Gehrich and Cadia Belante.
Event goers can expect a sustainably-styled runway show, a gift bag on arrival, drinks and canapes and the Lush Terrain publication featuring each of the designers.
All individual collections are designed and produced in accordance with diverse sustainability practices. Lush Terrain aims to encourage an awareness of sustainability in design, and of the ways in which fashion can help to preserve the environment.
This event would not have existed if not for the dedication and persistence of Julie Belic, founder of conscious activewear brand Surrender Yoga.
On a mission to put sustainable fashion on the VAMFF map, Belic sought to do just that. Supported by sustainability e-hub, The Requisite as well as a committed team of eco fashion advocates – Angela Connor, Samantha Fleming and Emily Carli – Belic was able get her VAMFF dream off the ground.
“I saw that the deadline was coming up for self produced runways at VAMFF and I thought I didn’t want another year of VAMFF to go by without someone addressing the elephant in the room – the fact that the fashion industry is incredibly unsustainable,” explains an impassioned Belic. “So I decided to be that person, but we [the rest of the team] wanted to approach sustainability in a positive way – to promote the sustainable lifestyle as healthy and nourishing, which is why we’ve aligned with some organic cosmetic brands, Inika Organics and Stem Organics, and we have things like kombucha and free yoga passes to give away on the night.”
This is an ideal event for eco-conscious people who want to support some of Australia’s sustainable fashion designers as well as obtain sustainable wardrobe inspiration whilst surrounded by beautiful lush greenery.
Green fashion lovers will feel right at home amongst like-minded people, supporting a way of doing fashion that is not a limitation on creativity and expression, but rather a positive and conscious way to wear beautiful clothes that allows you to walk this earth knowing you aren’t doing further harm.
“We want to show that sustainable fashion is just as desirable and exciting as regular fashion,” enthuses Belic. “We want to create a great fashion moment that is also sustainable. And we’d like to showcase different methods of sustainable fashion so people can see that there is more than one way to approach sustainability… in fashion.”
Adding substance to a fashion festival – we appreciate your incredible work Julie!
If you’re a Melburnite interested in Australian sustainable fashion and keen to see what’s on offer this season, make sure to get your tickets here. Tickets are $25 each and comes with a gift bag and drinks and nibbles.
We hope to see you there!
Photographer: Angela E. Connor
Styling: Julie Belic and Benjamin Joseph
Make-up: Sari Lawrence
Models: Amelia at GIANT