When you think of a fashion blogger, the picture that comes to mind is likely to be of a girl dressed head to toe in this season’s fashion carrying her well-rehearsed pout, perfectly coiffed hair and highly impractical footwear, unashamedly taking selfies regardless of where she is and with whom.
This image that I describe is probably the reason I don’t go around calling myself a fashion blogger. For a start, I don’t fit the stereotype. I reject fast fashion preferring clothing of the sustainable and ethical kind and my ‘outfit of the day’ isn’t contrived. Secondly, I am not a show pony and loathe selfies. But most importantly, I don’t just write about fashion and style. My interests are much more varied in that I explore social, political and environmental issues on my blog as well. Thus it is more apt to call me an eco blogger.
And now I am taking this label one step further. Aside from moving back to regional Queensland, purchasing a 120 acre rural property north of Gympie that is entirely off the grid, has 30 varieties of edible plants and trees, its own quarry and surrounded by a state forest, I will be trying my hand to an activity that I would never have dreamed of, much less considered as a young girl: running an organic farm and raw food business.
Of course I’m not at the helm of this operation – before last week I had never even seen a cattle tick and only just learned that I have an extremely strong reaction, an almost allergic reaction, to midge bites! My partner Ben and my father in law Paul are leading the way and I am providing my assistance wherever possible, which at the moment has been mostly in the way of cooking, baking, cleaning and weeding. Mastering these skills will prove beneficial in the longer term when we eventually have wwoof-ers (for those of you who are not familiar with this term, it stands for Willing Workers on Organic Farms) come to stay and work on the farm – I will be initially responsible for accommodation and meals. Having drawn up some vague timelines for the business, much of my skills in marketing and PR won’t be required until a year or so down the track once the farm has been established and the factory built and properly fitted. Which suits me just fine because between you and me, I’m really enjoying playing the role of Domestic Goddess and amateur MasterChef as I know the painstaking tasks of planting and harvesting is in my not too distant future.
Indeed another exciting journey undertaken by this risk-taking, optimistic Eco Warrior Princess. Stay tuned for the highlights, lowlights; the fun and frustrations; the successes and the learnings and of course, my take on country style, as we embark on a business venture and eco lifestyle that is truly aligned with who we are and what we care about.
Vintage jacket: The Mill Markets Daylesford / Men’s jumper: Salvos Gympie / Jeans, gumboots + sunglasses: My own / Photographer: Ben McGuire